Cook'n Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Cook'n's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Cook'n.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Cook'n
App Name : Cook'n
Logo：
OS : iOS
Network : Google Ads(Admob),Audience Network,Messenger
Developer : DVO Enterprises
Publisher : Name It! - St Louis Hockey Edition,Assemble Super Robot,Recettes Detox,Learn Quran voiced Elif Ba,Instagram,我的三明治店 - 女生做饭游戏免费版,Cupcake Heart Theme GO SMS Pro
Total creative ads during the time period : 20
Duration : 204
Popularity : 9,607
Check ASO Keywords of Cook'n
2. Cook'n’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Cook'n in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Cook'n in the recent period. As of 2021-02-18, among the Cook'n‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-18, Cook'n's the proportion of networks impressions are placed like this:
Instagram's proportion is 29.06%,
Facebook's proportion is 28.97%,
Audience Network's proportion is 24.84%,
Messenger's proportion is 17.13%,
's proportion is .
In the date of 2021-02-18, Cook'n‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Cook'n
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Cook'n. We can see some advertising trends.
Top 1 Ad Creative of Cook'n
Ad Details ：
Headline ：Cook'n Recipe App
Text ：Download the Cook'n app to organize your recipes and make mealtime memorable!
Top 2 Ad Creative of Cook'n
Ad Details ：
Headline ：Cook'n Recipe App
Text ：Download the Cook'n App to organize your recipes and make mealtime memorable.
Top 3 Ad Creative of Cook'n
Ad Details ：
Headline ：Cook'n Recipe App
Text ：Download the Cook'n app to organize your recipes and make mealtime memorable!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 203 | 203 | 203 |
| Popularity | 971 | 966 | 966 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 2 | 3 | 4 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Cook'n in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Cook'n's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Cook'n, you can click the app name below to view related reports, or you can find more info in ASOTools.