Daily Express Online Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Daily Express Online's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Daily Express Online.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Daily Express Online
App Name : Daily Express Online
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : JuiceAPac
Publisher : Instagram
Total creative ads during the time period : 5
Duration : 149
Popularity : 277
Check ASO Keywords of Daily Express Online
2. Daily Express Online’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Daily Express Online in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Daily Express Online in the recent period. As of 2020-11-30, among the Daily Express Online‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-11-30, Daily Express Online's the proportion of networks impressions are placed like this:
Facebook's proportion is 58.33%,
Instagram's proportion is 41.67%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-11-30, Daily Express Online‘s network with the most ads is Facebook and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of Daily Express Online
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Daily Express Online. We can see some advertising trends.
Top 1 Ad Creative of Daily Express Online
Ad Details ：
Headline ：MILO embarks on journey to uncover 'gritty truth' | Daily Express Online - Sabah's Leading News Portal
Text ：A recent study shows that children and young professionals today need "Grit" to achieve success in the 21st century.
Top 2 Ad Creative of Daily Express Online
Ad Details ：
Headline ：MILO embarks on journey to uncover 'gritty truth' | Daily Express Online - Sabah's Leading News Portal
Text ：A recent study shows that children and young professionals today need "Grit" to achieve success in the 21st century.
Top 3 Ad Creative of Daily Express Online
Ad Details ：
Headline ：Australian International School Malaysia Offers Off-Campus Boarding | Daily Express Online - Sabah's Leading News Portal
Text ：Australia International School in Malaysia (AISM) is the first visible learning school in the world. AISM offers life-enriching experience for students, boarding begins January 2021.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 5 | 5 | 2 |
| Popularity | 59 | 59 | 53 |
| Dimensions | 1430 x 953 | 1430 x 953 | 986 x 476 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,Canada,United Kingdom,United States | Australia,Canada,United Kingdom,United States | United Kingdom,Canada,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Daily Express Online in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Daily Express Online's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Daily Express Online, you can click the app name below to view related reports, or you can find more info in ASOTools.