DaliHotel Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the DaliHotel's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DaliHotel.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of DaliHotel
App Name : DaliHotel
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : (주)피피비스튜디오스
Publisher : Instagram,Facebook
Total creative ads during the time period : 379
Duration : 553
Popularity : 145,081
Check ASO Keywords of DaliHotel
2. DaliHotel’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser DaliHotel in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of DaliHotel in the recent period. As of 2021-02-21, among the DaliHotel‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-21, DaliHotel's the proportion of networks impressions are placed like this:
Instagram's proportion is 51.01%,
Facebook's proportion is 48.99%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-02-21, DaliHotel‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of DaliHotel
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DaliHotel. We can see some advertising trends.
Top 1 Ad Creative of DaliHotel
Ad Details ：
Headline ：Circle Pointed Dress
Text ：특별한 날 입을 옷이 고민이세요?
달리호텔 준비한 다양한 드레스를 만나보세요
달리호텔 바로가기 >> https://www.dalihotel.co.kr/
Top 2 Ad Creative of DaliHotel
Ad Details ：
Headline ：Hera Shawl Collar Jacket Dress
Text ：달리호텔이 정말 아끼는 Hera Shawl Collar Jacket Dress, New버전입니다. 스테디셀러인 원피스를 밝은 크림컬러에 소매를 짧게 하여 봄에 어울리도록 제작하였어요.
전체적인 실루엣이 너무 너무 아름다운 원피스입니다.
소매 길이가 짧은 편이라 초 여름까지도 입으실 수 있는 디자인이예요~ S, M, L 3가지 사이즈가 오픈되었습니다.
Top 3 Ad Creative of DaliHotel
Ad Details ：
Headline ：Hera Shawl Collar Jacket Dress
Text ：달리호텔이 정말 아끼는 Hera Shawl Collar Jacket Dress, New버전입니다. 스테디셀러인 원피스를 밝은 크림컬러에 소매를 짧게 하여 봄에 어울리도록 제작하였어요.
전체적인 실루엣이 너무 너무 아름다운 원피스입니다.
소매 길이가 짧은 편이라 초 여름까지도 입으실 수 있는 디자인이예요~ S, M, L 3가지 사이즈가 오픈되었습니다.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 307 | 308 | 308 |
| Popularity | 995 | 995 | 995 |
| Dimensions | 600 x 600 | 400 x 400 | 400 x 400 |
| Creative Type | Image | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 2 | 2 | 2 |
| Countries | Korea | Korea | Korea |
| Language | Korean | Korean | Korean |
Through the above analysis, we can see that the most effective channel for DaliHotel in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free DaliHotel's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to DaliHotel, you can click the app name below to view related reports, or you can find more info in ASOTools.