Twitter Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Twitter’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Twitter.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Twitter
App Name : Twitter
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Twitter, Inc.
Publisher : Blue Light Filter,Treehouse Table,Stats Royale for Clash Royale,100+ Smoothie Recipes,Unfollowers for Instagram,music player,7 Minute Workout
Total creative ads during the time period : 400
Duration : 2,268
Popularity : 55,511
2. Twitter’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Twitter in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Twitter in the recent period. As of 2020-09-07, among the Twitter‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Twitter’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 30.26%,
Audience Network’s proportion is 25.42%,
Instagram’s proportion is 23.28%,
Messenger’s proportion is 21.04%,
’s proportion is .
In the date of 2020-09-07, Twitter‘s network with the most ads is Instagram and its proportion is 27.14%.
3. Top 3 Ad Creative Analysis of Twitter
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Twitter. We can see some advertising trends.
Top 1 Ad Creative of Twitter
Ad Details ：
Text ：＼フォロー＆リツイートで当たる✨／ @meijicoltdをフォロー このツイートをリツイート 豪華賞品が当たるチャンス❗️ #明治 #tokyo2020 #松本潤 https://t.co/hzKl3AK6zz https://t.co/6et66NB8Qh
Top 2 Ad Creative of Twitter
Ad Details ：
Text ：＼フォロー＆リツイートで当たる✨／ @meijicoltdをフォロー このツイートをリツイート 豪華賞品が当たるチャンス❗️ #豪華賞品が #毎日 #当たる #明治 #ツイキャン #新垣結衣 #チョコレート効果 https://t.co/yg2HUbmsYg https://t.co/L9ayO7n0ox
Top 3 Ad Creative of Twitter
Ad Details ：
Text ：＼フォロー＆リツイートで当たる✨／ @meijicoltdをフォロー このツイートをリツイート 豪華賞品が当たるチャンス❗️ #明治 #tokyo2020 #乙黒拓斗 https://t.co/hzKl3AK6zz https://t.co/9RR8qiZcZ0
Basic Info of Top 3 Ad Creative
|Dimensions||720 x 720||720 x 720||720 x 720|
Through the above analysis, we can see that the most effective channel for Twitter in recent advertising is Twitter, and the main creative type is Video.
In conclusion: The above is a free Twitter’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Twitter, you can click the app name below to view related reports.