Twitter Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Twitter's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Twitter.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Twitter
App Name : Twitter
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,AppLovin
Developer : Twitter, Inc.
Publisher : Canasta - Card Game,AppBox Pro,Coin Dozer,رشفة لعبة كلمات متقاطعة - وصلة,搜索播放器-云盘影音无广告版,Instagram,Coin Dozer: Pirates,Tuk Tuk Auto Rickshaw Taxi Driver 3D Simulator: Crazy Driving in City Rush,Jigsaw Puzzles Epic
Total creative ads during the time period : 10,000
Duration : 2,362
Popularity : 1,533,009
Check ASO Keywords of Twitter
2. Twitter’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Twitter in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Twitter in the recent period. As of 2021-03-15, among the Twitter‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 34.29%, Playable Ads category's proportion is 0.0%, Image category's proportion is 65.71%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Twitter's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.78%,
Audience Network's proportion is 27.53%,
Instagram's proportion is 21.85%,
Messenger's proportion is 21.85%,
Google Ads(Admob)'s proportion is 0.99%.
In the date of 2021-03-15, Twitter‘s network with the most ads is Facebook and its proportion is 25.71%.
3. Top 3 Ad Creative Analysis of Twitter
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Twitter. We can see some advertising trends.
Top 1 Ad Creative of Twitter
Ad Details ：
Headline ：クイズに答えてモニター応募！サンプルセットプレゼント中
Text ：今ならスキンケア4品3日間サンプルセットを抽選で1,000名様にプレゼント!根幹から美しくなりたい。そう願うすべての女性のために生まれたリサージの「美幹プログラム」。肌をうるおすコラーゲンの研究とカウンセリングから導き出されたリサージの答え。
#リサージ #LISSAGE #美幹プログラム #美幹プログラム入門クイズ
Top 2 Ad Creative of Twitter
Ad Details ：
Headline ：クイズに答えてモニター応募！サンプルセットプレゼント中
Text ：今ならスキンケア4品3日間サンプルセットを抽選で1,000名様にプレゼント!根幹から美しくなりたい。そう願うすべての女性のために生まれたリサージの「美幹プログラム」。肌をうるおすコラーゲンの研究とカウンセリングから導き出されたリサージの答え。
#リサージ #LISSAGE #美幹プログラム #美幹プログラム入門クイズ
Top 3 Ad Creative of Twitter
Ad Details ：
Headline ：Veja tudo em tempo real.
Text ：Join the conversation! Twitter is your go-to social networking app and the source for what's happening in the world. From world news to local news, entertainment to sports and gaming, politics to fun stories that go viral, when it happens in the world, it happens on Twitter first. Find friends or...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 160 | 160 | 232 |
| Popularity | 975 | 974 | 963 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Japan | Japan | Brazil |
| Language | Japanese | Japanese | English |
Through the above analysis, we can see that the most effective channel for Twitter in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Twitter's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Twitter, you can click the app name below to view related reports, or you can find more info in ASOTools.