Twitter Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Twitter’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Twitter.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Twitter

App Name : Twitter

Logo

Twitter-SocialPeta

OS : Android

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Twitter, Inc.

Publisher : Blue Light Filter,Treehouse Table,Stats Royale for Clash Royale,100+ Smoothie Recipes,Unfollowers for Instagram,music player,7 Minute Workout

Total creative ads during the time period : 400

Duration : 2,268

Popularity : 55,511

2. Twitter’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Twitter in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Twitter in the recent period. As of 2020-09-07, among the Twitter‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Twitter’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 30.26%,

Audience Network’s proportion is 25.42%,

Instagram’s proportion is 23.28%,

Messenger’s proportion is 21.04%,

’s proportion is .

In the date of 2020-09-07, Twitter‘s network with the most ads is Instagram and its proportion is 27.14%.

3. Top 3 Ad Creative Analysis of Twitter

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Twitter. We can see some advertising trends.

Top 1 Ad Creative of Twitter

Ad Details :

Headline :

Text :\フォロー&リツイートで当たる✨/ [1]@meijicoltdをフォロー [2]このツイートをリツイート [3]豪華賞品が当たるチャンス❗️ #明治 #tokyo2020 #松本潤 https://t.co/hzKl3AK6zz https://t.co/6et66NB8Qh

Top 2 Ad Creative of Twitter

Ad Details :

Headline :

Text :\フォロー&リツイートで当たる✨/ [1]@meijicoltdをフォロー [2]このツイートをリツイート [3]豪華賞品が当たるチャンス❗️ #豪華賞品が #毎日 #当たる #明治 #ツイキャン #新垣結衣 #チョコレート効果 https://t.co/yg2HUbmsYg https://t.co/L9ayO7n0ox

Top 3 Ad Creative of Twitter

Ad Details :

Headline :

Text :\フォロー&リツイートで当たる✨/ [1]@meijicoltdをフォロー [2]このツイートをリツイート [3]豪華賞品が当たるチャンス❗️ #明治 #tokyo2020 #乙黒拓斗 https://t.co/hzKl3AK6zz https://t.co/9RR8qiZcZ0

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 32 42 34
Popularity 999 999 999
Dimensions 720 x 720 720 x 720 720 x 720
Creative Type Video Video Video
Network Twitter Twitter Twitter
Related Ads 1 1 1
Countries Japan Japan Japan
Language Japanese Japanese Japanese

Through the above analysis, we can see that the most effective channel for Twitter in recent advertising is Twitter, and the main creative type is Video.

In conclusion: The above is a free Twitter’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Twitter, you can click the app name below to view related reports.