DANA - Indonesia's Digital Wallet Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the DANA - Indonesia's Digital Wallet's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DANA - Indonesia's Digital Wallet.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of DANA - Indonesia's Digital Wallet
App Name : DANA - Indonesia's Digital Wallet
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : PT Espay Debit Indonesia Koe
Publisher : Text Free: WiFi Calling App ,Treehouse Table,USA Weather forecast,Tandem Language Exchange: Speak & learn languages,TalkU Free Calls +Free Texting +International Call,True Mobile Caller ID Locator & Call Blocker,Korean Food Recipes - 10k Recipes,UC Mini-Download Video Status & Movies,Ameba
Total creative ads during the time period : 5,421
Duration : 858
Popularity : 928,269
Check ASO Keywords of DANA - Indonesia's Digital Wallet
2. DANA - Indonesia's Digital Wallet’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser DANA - Indonesia's Digital Wallet in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of DANA - Indonesia's Digital Wallet in the recent period. As of 2021-03-15, among the DANA - Indonesia's Digital Wallet‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 45.16%, Playable Ads category's proportion is 0.0%, Image category's proportion is 54.84%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, DANA - Indonesia's Digital Wallet's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.05%,
Instagram's proportion is 25.04%,
Facebook's proportion is 24.99%,
Audience Network's proportion is 24.92%,
's proportion is .
In the date of 2021-03-15, DANA - Indonesia's Digital Wallet‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of DANA - Indonesia's Digital Wallet
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DANA - Indonesia's Digital Wallet. We can see some advertising trends.
Top 1 Ad Creative of DANA - Indonesia's Digital Wallet
Ad Details ：
Headline ：Move On dari Top Up
Text ：Yuk ganti dompet ke yang lebih praktis & aman, dompet digital DANA. Download sekarang!
Top 2 Ad Creative of DANA - Indonesia's Digital Wallet
Ad Details ：
Headline ：3 Langkah Mudah Beli Pulsa
Text ：DANA is Indonesia's digital wallet that can be counted on anytime, anywhere. With our mighty all-in-one app, you can safely make cashless and cardless payments for everyday needs such as offline purchases, mobile top ups, and bill payments. DANA's wide range of features provide you with the convenie...
Top 3 Ad Creative of DANA - Indonesia's Digital Wallet
Ad Details ：
Headline ：Move On dari Top Up
Text ：Move On bareng Jeng Lita si Sosialita!
Yuk, Simpan Kartu Bank di DANA & Move On dari Top Up. Download Sekarang!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 280 | 279 | 341 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 224 | 1080 x 1080 | 224 x 400 |
| Creative Type | Video | Image | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 2 |
| Countries | Indonesia | Indonesia | Indonesia |
| Language | Indonesian | English | Indonesian |
Through the above analysis, we can see that the most effective channel for DANA - Indonesia's Digital Wallet in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free DANA - Indonesia's Digital Wallet's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to DANA - Indonesia's Digital Wallet, you can click the app name below to view related reports, or you can find more info in ASOTools.