Dapur Umami Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Dapur Umami's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dapur Umami.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Dapur Umami
App Name : Dapur Umami
Logo：
OS : iOS
Network : Instagram,Facebook,Audience Network
Developer : AJINOMOTO INDONESIA, PT
Publisher : Instagram,Facebook,Tap Tap Music-Pop Songs,地铁跑酷 - 官方中文版,校车模拟器 - 疯狂的城市驾驶3d 2016年,MyRadar Weather Radar,Buraco Justificado Mano a Mano,My Sweet Little Newborn Sister
Total creative ads during the time period : 94
Duration : 654
Popularity : 8,161
Check ASO Keywords of Dapur Umami
2. Dapur Umami’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dapur Umami in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Dapur Umami in the recent period. As of 2021-03-25, among the Dapur Umami‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-25, Dapur Umami's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-25, Dapur Umami‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Dapur Umami
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dapur Umami. We can see some advertising trends.
Top 1 Ad Creative of Dapur Umami
Ad Details ：
Headline ：Resep - Dapur Umami
Text ：Ma, sudah bosan dengan sup ayam yang biasanya? Yuk, lihat #ResepDapurUmami Sup Ayam Spesial Ala Masako®️! Pakai Masako baru dengan daging yang lebih berasa dan rempah pilihan membuat rasa kaldu Sup Ayam menjadi lebih special dan aromanya juara! Dilengkapi juga dengan berbagai sayuran yang memiliki nilai gizi dan nutrisi yang baik untuk si kecil. Berikut bahan-bahannya ya Ma.. Bahan-bahan: 1 kg ayam 1 btg seledri 1 bh bawang Bombay 1,5 Liter air 1.5 sdm minyak sayur 2 bks Masako®️ Rasa Ayam 9 gr 200 g wortel 200 gr kentang 75 g buncis 100 g brokoli 2 bh tomat 2 btg bawang daun Bumbu halus: 5 bh bawang merah 2 bh bawang putih 1 sdt merica Cara memasak: 1. Potong dan cuci bersih ayam. Lalu rebus bersama daun seledri dan bawang Bombay 2. Tumis bumbu halus dengan minyak sayur hingga harum, dan masukkan ke dalam rebusan ayam. Aduk hingga rata. 3. Potong dan masukkan kentang dan wortel, sampai matang. Lalu masukkan buncis dan brokoli. 4. Tambahkan Masako®️ Rasa Ayam. Lalu masukkan potongan tomat dan bawang daun. Aduk hingga layu. Angkat Jangan lupa ya Ma untuk share informasi ini ke teman-teman Mama, dan untuk informasi lebih lengkap tentang resep-resep Dapur Umami yang lainnya, langsung klik link di bio ya Ma!
Top 2 Ad Creative of Dapur Umami
Ad Details ：
Headline ：Resep - Dapur Umami
Text ：Ma, lengkapi nutrisi hari ini dengan Nasi Goreng Sayur Kaya Serat, yuk! Perpaduan sayuran lezat dan Sajiku® Nasi Goreng Rasa Ayam pasti bikin Mama dan keluarga ketagihan, apalagi ditambah Sop Sayur Makaroni untuk menemani hidangan spesial ini 🤤🤤 Cek resepnya di website Dapur Umami sekarang dan bagikan pengalaman masak Mama, ya! #ResepDapurUmami #ResepSajiku
Top 3 Ad Creative of Dapur Umami
Ad Details ：
Headline ：Dapur Umami
Text ：Sajiku® bumbu Nasi Goreng, No1 pilihan konsumen Indonesia. Perpaduan rempah pilihan yang membuat Nasi Goreng lebih Enak.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 1 | 57 |
| Popularity | 999 | 999 | 165 |
| Dimensions | 720 x 720 | 720 x 720 | 600 x 314 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Indonesia | Indonesia | Indonesia |
| Language | Indonesian | Indonesian | Indonesian |
Through the above analysis, we can see that the most effective channel for Dapur Umami in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Dapur Umami's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Dapur Umami, you can click the app name below to view related reports, or you can find more info in ASOTools.