Dapur Umami Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Dapur Umami’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dapur Umami.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Dapur Umami

App Name : Dapur Umami

Logo

Dapur Umami-SocialPeta

OS : iOS

Network : Instagram,Facebook,Audience Network

Developer : AJINOMOTO INDONESIA, PT

Publisher : Tap Tap Music-Pop Songs,地铁跑酷 - 官方中文版,校车模拟器 - 疯狂的城市驾驶3d 2016年,La mia dolce sorellina neonata,Jewel Pop Mania: Match3Puzzle!,Baby Story Camera,APUS MSG Center - management

Total creative ads during the time period : 52

Duration : 433

Popularity : 3,625

2. Dapur Umami’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Dapur Umami in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Dapur Umami in the recent period. As of 2020-08-16, among the Dapur Umami‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 70.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 30.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-16, Dapur Umami’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 72.26%,

Instagram’s proportion is 27.74%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-16, Dapur Umami‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Dapur Umami

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dapur Umami. We can see some advertising trends.

Top 1 Ad Creative of Dapur Umami

Ad Details :

Headline :Dapur Umami

Text :Sajiku® bumbu Nasi Goreng, No1 pilihan konsumen Indonesia. Perpaduan rempah pilihan yang membuat Nasi Goreng lebih Enak.

Top 2 Ad Creative of Dapur Umami

Ad Details :

Headline :Dapur Umami

Text :Yuk Ma ajak si kecil agar mau makan sayur dengan resep Kaki Naga Sayur ala AJI-NO-MOTO® !

Top 3 Ad Creative of Dapur Umami

Ad Details :

Headline :Kangen makan di restoran?

Text :Tetap #DiRumahAja #SAORI-inAja

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 57 26 36
Popularity 165 129 117
Dimensions 600 x 314 640 x 640 426 x 240
Creative Type Video Image Video
Network Instagram Instagram Facebook
Related Ads 2 1 2
Countries Indonesia Indonesia Indonesia
Language Indonesian Indonesian Indonesian

Through the above analysis, we can see that the most effective channel for Dapur Umami in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free Dapur Umami’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Dapur Umami, you can click the app name below to view related reports.