WalterPicks Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the WalterPicks's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WalterPicks.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of WalterPicks
App Name : WalterPicks
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : WalterPicks LLC
Publisher : Instagram,Facebook
Total creative ads during the time period : 76
Duration : 275
Popularity : 12,722
Check ASO Keywords of WalterPicks
2. WalterPicks’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser WalterPicks in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of WalterPicks in the recent period. As of 2021-05-22, among the WalterPicks‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-22, WalterPicks's the proportion of networks impressions are placed like this:
Facebook's proportion is 30.26%,
Instagram's proportion is 27.29%,
Audience Network's proportion is 21.22%,
Messenger's proportion is 21.22%,
's proportion is .
In the date of 2021-05-22, WalterPicks‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of WalterPicks
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WalterPicks. We can see some advertising trends.
Top 1 Ad Creative of WalterPicks
Ad Details ：
Headline ：#1 App In Fantasy Advice
Text ：Your fantasy season may be over, but you can still take advantage of our DFS lineup optimizer. Create competitive lineups on DraftKings and FanDuel in minutes by subscribing to WalterPicks!
Top 2 Ad Creative of WalterPicks
Ad Details ：
Headline ：#1 App In Fantasy Advice
Text ：Your fantasy season may be over, but you can still take advantage of our DFS lineup optimizer. Create competitive lineups on DraftKings and FanDuel in minutes by subscribing to WalterPicks!
Top 3 Ad Creative of WalterPicks
Ad Details ：
Headline ：Start Your FREE Trial Today
Text ：Your fantasy season may be over, but you can still take advantage of our DFS lineup optimizer. Create competitive lineups on DraftKings and FanDuel in minutes by subscribing to WalterPicks!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 157 | 157 | 212 |
| Popularity | 982 | 982 | 976 |
| Dimensions | 240 x 426 | 240 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 2 |
| Countries | United States,Canada | United States,Canada | United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for WalterPicks in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free WalterPicks's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to WalterPicks, you can click the app name below to view related reports, or you can find more info in ASOTools.