DBS Lifestyle Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the DBS Lifestyle's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DBS Lifestyle.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of DBS Lifestyle
App Name : DBS Lifestyle
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : DBS Bank Ltd
Publisher : Instagram,Treehouse Table,SHAREit - Transfer & Share,Vegan Recipes - Free Vegan Food Cookbook,Appistear,USA Weather forecast,Palco MP3
Total creative ads during the time period : 129
Duration : 1,264
Popularity : 11,270
Check ASO Keywords of DBS Lifestyle
2. DBS Lifestyle’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser DBS Lifestyle in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of DBS Lifestyle in the recent period. As of 2021-03-21, among the DBS Lifestyle‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-21, DBS Lifestyle's the proportion of networks impressions are placed like this:
Instagram's proportion is 54.81%,
Facebook's proportion is 45.19%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-21, DBS Lifestyle‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of DBS Lifestyle
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DBS Lifestyle. We can see some advertising trends.
Top 1 Ad Creative of DBS Lifestyle
Ad Details ：
Headline ：POSB Everyday Card
Text ：Sign up now for more rebates!
Top 2 Ad Creative of DBS Lifestyle
Ad Details ：
Headline ：Singapore’s Most Loved Rebate Card
Text ：The perks of the POSB Everyday Card? You’ll enjoy cash rebates every day – up to 8%! Start dining, shopping and saving today!
Top 3 Ad Creative of DBS Lifestyle
Ad Details ：
Headline ：Get cashback on the DBS Lifestyle App
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 227 | 153 | 51 |
| Popularity | 543 | 354 | 294 |
| Dimensions | 224 x 400 | 628 x 628 | 400 x 400 |
| Creative Type | Video | Image | Video |
| Network | |||
| Related Ads | 9 | 4 | 1 |
| Countries | Singapore,Australia,Canada,United Kingdom,United States | Singapore,United States,Australia,Canada,United Kingdom | Taiwan,Singapore |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for DBS Lifestyle in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free DBS Lifestyle's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to DBS Lifestyle, you can click the app name below to view related reports, or you can find more info in ASOTools.