DBS Lifestyle Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the DBS Lifestyle’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DBS Lifestyle.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of DBS Lifestyle

App Name : DBS Lifestyle

Logo

DBS Lifestyle-SocialPeta

OS : iOS

Network : Facebook,Instagram,YouTube

Developer : DBS Bank Ltd.

Publisher :

Total creative ads during the time period : 104

Duration : 1,935

Popularity : 6,667

2. DBS Lifestyle’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser DBS Lifestyle in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of DBS Lifestyle in the recent period. As of 2020-09-06, among the DBS Lifestyle‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, DBS Lifestyle’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

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’s proportion is .

In the date of 2020-09-06, DBS Lifestyle‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of DBS Lifestyle

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DBS Lifestyle. We can see some advertising trends.

Top 1 Ad Creative of DBS Lifestyle

Ad Details :

Headline :Up to 10% cashback on online spend

Text :Staying home? #LiveFresh and chill while you’re at it! Level up your cashback game with up to 10% cashback on online spend with DBS Live Fresh Card. Apply online now and get AirPods with Charging Case! T&Cs apply.

Top 2 Ad Creative of DBS Lifestyle

Ad Details :

Headline :DBS

Text :Hungry for Grain? Get S$5 off your Grain fix on your first 3 orders with the DBS Live Fresh Card. Simply use promo code ‘DBSLF + first 6 digits of DBS Live Fresh Card’ at checkout to enjoy the discount. Valid till 31 Aug 2020, with a min. spend of S$15 per order. Plus, enjoy up to 5% cashback on online spend! T&Cs apply.

Top 3 Ad Creative of DBS Lifestyle

Ad Details :

Headline :For DBS/POSB Cardmembers Only!

Text :The DBS Lifestyle App not only gives more power to your card, but also helps spread happiness! Catch Kelly and Barbara Latimer take on the "Give More" challenge using the app, as they put as many smiles on people's faces as possible. Log in to DBS Lifestyle App now to discover more treats, deals and rewards.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 38 28 26
Popularity 169 139 117
Dimensions 1024 x 1280 512 x 640 400 x 400
Creative Type Video Video Video
Network Facebook Instagram Facebook
Related Ads 1 1 1
Countries United Kingdom,Canada,United States,Australia United States,Canada,Australia,United Kingdom Singapore,Malaysia
Language English English English

Through the above analysis, we can see that the most effective channel for DBS Lifestyle in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free DBS Lifestyle’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to DBS Lifestyle, you can click the app name below to view related reports.