TechCrunch Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the TechCrunch’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TechCrunch.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of TechCrunch
App Name : TechCrunch
Logo：
OS : iOS
Network : Twitter,Audience Network,Facebook
Developer : AOL Inc.
Publisher : MakeupPlus,Fotor - Photo Editor & Collage,MySQL QueryDB Client,My Talking Angela,7 Minute Workout,POTO - Photo Frames & Collage,TopBuzz: Notícias,Vídeos, GIFs,GulogGratis: Køb & sælg,Video Editor with Music Star
Total creative ads during the time period : 156
Duration : 1,101
Popularity : 7,859
2. TechCrunch’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser TechCrunch in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of TechCrunch in the recent period. As of 2020-09-04, among the TechCrunch‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, TechCrunch’s the proportion of networks impressions are placed like this:
Twitter’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-04, TechCrunch‘s network with the most ads is Twitter and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of TechCrunch
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TechCrunch. We can see some advertising trends.
Top 1 Ad Creative of TechCrunch
Ad Details ：
Headline ：未来のモビリティ
Text ：[PR]モビリティサービス・プラットフォームで新しいモビリティ社会に挑むトヨタコネクティッド
Top 2 Ad Creative of TechCrunch
Ad Details ：
Headline ：音声コンテンツの現状と未来
Text ：[PR]テーマは急成長中の“音声コンテンツ”。「音声から考えるメディアと広告の未来」イベントレポート
Top 3 Ad Creative of TechCrunch
Ad Details ：
Headline ：お得前売りチケット発売中
Text ：【TechCrunch Tokyo 2019 前売りチケット発売中】 通算9回目となる国内最大級のスタートアップイベント「TechCrunch Tokyo...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 38 | 19 | 43 |
| Popularity | 126 | 87 | 75 |
| Dimensions | 798 x 417 | 748 x 499 | 796 x 415 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | Audience Network |
| Related Ads | 2 | 7 | 10 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for TechCrunch in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free TechCrunch’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to TechCrunch, you can click the app name below to view related reports.