Delfi.lt Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Delfi.lt's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Delfi.lt.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Delfi.lt
App Name : Delfi.lt
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : AS Delfi
Publisher : Instagram,Facebook,Polaris Office - Free Docs, Sheets, Slides + PDF
Total creative ads during the time period : 1,793
Duration : 1,278
Popularity : 147,654
Check ASO Keywords of Delfi.lt
2. Delfi.lt’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Delfi.lt in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Delfi.lt in the recent period. As of 2021-05-28, among the Delfi.lt‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 20.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 80.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, Delfi.lt's the proportion of networks impressions are placed like this:
Instagram's proportion is 61.27%,
Facebook's proportion is 38.73%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, Delfi.lt‘s network with the most ads is Instagram and its proportion is 60.0%.
3. Top 3 Ad Creative Analysis of Delfi.lt
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Delfi.lt. We can see some advertising trends.
Top 1 Ad Creative of Delfi.lt
Ad Details ：
Headline ：Viktoras Uspaskichas apie Europos viziją: suvienodintos pensijos ir atlyginimai – ne mažesni nei 700 eurų
Text ：„Europos Parlamente galime užbaigti Lietuvos piliečių diskriminaciją“ , – balandžio 19 dieną Alytuje vykusiame susitikime su rinkėjais sakė Darbo partijos kandidatas į Europos Parlamentą Viktoras Uspaskichas. Pasak jo, būtina suvienodinti visų valstybių-narių sąlygas rinkoje, u....
Top 2 Ad Creative of Delfi.lt
Ad Details ：
Headline ：Dovilas Petkus. Gabrieliaus Landsbergio išdavystė, arba kodėl metas Lietuvai ginti Orbaną
Text ：G. Landsbergio ir proginių "konservatorių" siautėjimai peržengė bet kokias ribas, kuomet pasitelkęs melą jie puolė diskredituoti Vengrijos premjerą. Nusivylęs šios partijos ir jų atstovų degradacija: tai kaip jie nebegina nei šeimos, nei krikščionybės, nei tautiškumo, į politinį kelią pasukti esu priverstas pats.
Politinė reklama, apmokėta iš visuomeninio rinkimų komiteto „Vytautas Radžvilas: susigrąžinkime valstybę!“ sąskaitos.
Top 3 Ad Creative of Delfi.lt
Ad Details ：
Headline ：Gyventojai kviečiami dalyvauti vasaros iššūkyje: kiek laiko išgyvensite be plastiko?
Text ：#VasaraBePlastiko
Kaip jaustumėtės, jei ryte jums neleistų išsivalyti dantų? Tikriausiai, diena nebūtų tokia gera? O kas pasikeistų, jei stengtumėtės naudoti mažiau plastiko? Žemė jums padėkotų. Jei galėtų kalbėti, ji pasakytų, kad dabar jaučiasi kaip jūs, kai neišsivalote dantų, nes plastikas sukelia daug nepatogumų.
Tad iki pat rugsėjo 15 d. kviečiame pasitikrinti savo ir savo šeimos narių valią bei užsispyrimą suvienijant jėgas ne tik dėl aplinkosauginių idėjų palaikymo, bet ir dėl labai smagaus prizo. Plačiau apie Žaliasis taškas iniciatyvą skaitykite DELFI.lt
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 285 | 415 | 467 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1600 x 1066 | 1600 x 1034 | 1600 x 1066 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 2 | 1 |
| Countries | Lithuania | Lithuania | Lithuania |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Delfi.lt in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Delfi.lt's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Delfi.lt, you can click the app name below to view related reports, or you can find more info in ASOTools.