Deliveroo: Food delivery Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Deliveroo: Food delivery's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Deliveroo: Food delivery.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Deliveroo: Food delivery
App Name : Deliveroo: Food delivery
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : Deliveroo
Publisher : Fotor - Photo Editor&Collage,GulogGratis,Instagram,MakeupPlus - Virtual Makeup,MySQL QueryDB Client,地铁跑酷 - 官方中文版,PhotoGrid Video Collage maker,Facebook,appsGratis
Total creative ads during the time period : 2,663
Duration : 1,853
Popularity : 166,555
Check ASO Keywords of Deliveroo: Food delivery
2. Deliveroo: Food delivery’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Deliveroo: Food delivery in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Deliveroo: Food delivery in the recent period. As of 2021-03-16, among the Deliveroo: Food delivery‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Deliveroo: Food delivery's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-16, Deliveroo: Food delivery‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Deliveroo: Food delivery
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Deliveroo: Food delivery. We can see some advertising trends.
Top 1 Ad Creative of Deliveroo: Food delivery
Ad Details ：
Headline ：Deliveroo: Food delivery
Text ：Order from the best restaurants in the business – from local hotspots to national favourites – and get the food you love delivered fast, right to your door. Choose from hundreds of fine restaurants around the neighbourhood, including Busaba Eathai, Carluccio's, Gourmet Burger Kitchen, MEATliq...
Top 2 Ad Creative of Deliveroo: Food delivery
Ad Details ：
Headline ：Deliveroo
Text ：
Top 3 Ad Creative of Deliveroo: Food delivery
Ad Details ：
Headline ：McDonald's è su Deliveroo!
Text ：Ordina gli hamburger più famosi del mondo a casa tua. 🍔🏠
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 157 | 291 | 94 |
| Popularity | 961 | 905 | 806 |
| Dimensions | 1080 x 1920 | 750 x 750 | |
| Creative Type | Image | Video | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 3 | 33 |
| Countries | Canada,Australia,United States,United Kingdom | Spain | San Marino,Italy |
| Language | English | Dutch | Italian |
Through the above analysis, we can see that the most effective channel for Deliveroo: Food delivery in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Deliveroo: Food delivery's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Deliveroo: Food delivery, you can click the app name below to view related reports, or you can find more info in ASOTools.