DiaryZapp Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the DiaryZapp’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DiaryZapp.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of DiaryZapp

App Name : DiaryZapp



OS : iOS

Network : Google Ads(Admob)

Developer : My Holiday Diary Limited

Publisher : 儿童游戏:婴儿电话,安全期计算,益智早教汽車樂園-育兒小汽車遊戲,bus@sg,Munzee - Scavenger Hunt,ABC Animal English FlashCards,BusTracker Taichung,Doodoo Pad: casual paint draw,BusTracker Taiwan

Total creative ads during the time period : 24

Duration : 431

Popularity : 2,610

2. DiaryZapp’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser DiaryZapp in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of DiaryZapp in the recent period. As of 2020-09-07, among the DiaryZapp‘s ad creative, the Html category’s proportion is 50.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, DiaryZapp’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, DiaryZapp‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of DiaryZapp

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DiaryZapp. We can see some advertising trends.

Top 1 Ad Creative of DiaryZapp

Ad Details :

Headline :

Text :

Top 2 Ad Creative of DiaryZapp

Ad Details :

Headline :

Text :

Top 3 Ad Creative of DiaryZapp

Ad Details :

Headline :

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 0 0 0
Creative Type
Related Ads 0 0 0

Through the above analysis, we can see that the most effective channel for DiaryZapp in recent advertising is , and the main creative type is .

In conclusion: The above is a free DiaryZapp’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to DiaryZapp, you can click the app name below to view related reports.