My Books Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My Books's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My Books.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My Books
App Name : My Books
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Night Dev. Free Apps
Publisher : Instagram
Total creative ads during the time period : 4
Duration : 64
Popularity : 1,730
Check ASO Keywords of My Books
2. My Books’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser My Books in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My Books in the recent period. As of 2020-09-21, among the My Books‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-21, My Books's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2020-09-21, My Books‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of My Books
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My Books. We can see some advertising trends.
Top 1 Ad Creative of My Books
Ad Details ：
Headline ：Importa ora la tua libreria
Text ：Find, get, and share books you love on MyBooks! One of the best apps for readers and book recommendations. You can find every book your are searching for thanks to Google Books API, a large amount of books at your disposal! MyBooks is free! FIND & GET BOOKS • Type on the searchbar the title, autho...
Top 2 Ad Creative of My Books
Ad Details ：
Headline ：Importa ora la tua libreria
Text ：Find, get, and share books you love on MyBooks! One of the best apps for readers and book recommendations. You can find every book your are searching for thanks to Google Books API, a large amount of books at your disposal! MyBooks is free! FIND & GET BOOKS • Type on the searchbar the title, autho...
Top 3 Ad Creative of My Books
Ad Details ：
Headline ：Importa ora la tua libreria
Text ：Tieni in ordine i tuoi scaffali e migliora te stesso con le sfide di lettura!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 63 | 63 | 63 |
| Popularity | 435 | 434 | 431 |
| Dimensions | 500 x 500 | 500 x 500 | 500 x 500 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Italy | Italy | Italy |
| Language | English | English | Italian |
Through the above analysis, we can see that the most effective channel for My Books in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free My Books's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My Books, you can click the app name below to view related reports, or you can find more info in ASOTools.