Foodracers Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Foodracers's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Foodracers.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Foodracers
App Name : Foodracers
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : FOOD RACERS SRL
Publisher : Instagram,Facebook,梦幻花园 (Gardenscapes),Tap Tap Music-Pop Songs,My Talking Tom,Jewel Legend - Match 3 Games
Total creative ads during the time period : 157
Duration : 872
Popularity : 21,739
Check ASO Keywords of Foodracers
2. Foodracers’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Foodracers in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Foodracers in the recent period. As of 2021-03-16, among the Foodracers‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 61.9%, Playable Ads category's proportion is 0.0%, Image category's proportion is 28.57%, Carousel category's proportion is 9.52%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Foodracers's the proportion of networks impressions are placed like this:
Facebook's proportion is 34.1%,
Instagram's proportion is 32.96%,
Messenger's proportion is 31.37%,
Audience Network's proportion is 1.57%,
's proportion is .
In the date of 2021-03-16, Foodracers‘s network with the most ads is Facebook and its proportion is 31.75%.
3. Top 3 Ad Creative Analysis of Foodracers
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Foodracers. We can see some advertising trends.
Top 1 Ad Creative of Foodracers
Ad Details ：
Headline ：Mettiti comodo, arriviamo noi da te!
Text ：Fame e zero voglia di cucinare? Ordina con Foodracers, 5€ te li regaliamo noi! Usa il codice 5XVIGNOLA quando arrivi al check out.
Top 2 Ad Creative of Foodracers
Ad Details ：
Headline ：Mettiti comodo, arriviamo noi da te!
Text ：Fame e zero voglia di cucinare? Ordina con Foodracers, 5€ te li regaliamo noi! Usa il codice 5XVIGNOLA quando arrivi al check out.
Top 3 Ad Creative of Foodracers
Ad Details ：
Headline ：Mettiti comodo, arriviamo noi da te!
Text ：Fame e zero voglia di cucinare? Ordina con Foodracers, 5€ te li regaliamo noi! Usa il codice 5XVIGNOLA quando arrivi al check out.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 39 | 39 | 39 |
| Popularity | 771 | 769 | 758 |
| Dimensions | 340 x 426 | 340 x 426 | 340 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 34 | 33 | 32 |
| Countries | San Marino,Italy | Italy,San Marino | Italy,San Marino |
| Language | Italian | Italian | Italian |
Through the above analysis, we can see that the most effective channel for Foodracers in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Foodracers's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Foodracers, you can click the app name below to view related reports, or you can find more info in ASOTools.