Digicel International Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Digicel International's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Digicel International.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Digicel International
App Name : Digicel International
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Digicel_Group
Publisher : Instagram,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),BeautyPlus - Best Selfie Cam & Easy Photo Editor,Blue Light Filter - Night Mode, Night Shift,USA Weather forecast,English Synonyms,Light Bible: Daily Verses, Prayer, Audio Bible,Alarm Clock
Total creative ads during the time period : 275
Duration : 1,484
Popularity : 29,929
Check ASO Keywords of Digicel International
2. Digicel International’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Digicel International in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Digicel International in the recent period. As of 2021-04-07, among the Digicel International‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 33.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-07, Digicel International's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-04-07, Digicel International‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Digicel International
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Digicel International. We can see some advertising trends.
Top 1 Ad Creative of Digicel International
Ad Details ：
Headline ：Stay Connected to home always
Text ：Family should Stay Connected
Top 2 Ad Creative of Digicel International
Ad Details ：
Headline ：Digicel Recharger Maintenant
Text ：Recharger 10 € ou plus
Top 3 Ad Creative of Digicel International
Ad Details ：
Headline ：Top Up or Opt in to WIN
Text ：Kau kihe faingamalie keke IKUNA 💲200 fakauike aki ho'o top up 💲5 pe lahi ai peake fakatau 'ae ngaahi palani neti meihe MyDigicel app pe *123#, teke toe kau au foki kihe lulu monuia 'oe 𝗚𝗥𝗔𝗡𝗗 𝗽𝗿𝗶𝘇𝗲 𝗸𝗼𝗲 💲𝟱,𝟬𝟬𝟬. Oua teke toe tatali.
*Terms apply.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 165 | 137 | 48 |
| Popularity | 423 | 397 | 288 |
| Dimensions | 512 x 250 | 512 x 250 | 400 x 224 |
| Creative Type | Image | Image | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Messenger |
| Related Ads | 6 | 3 | 1 |
| Countries | United Kingdom,Australia,Canada,United States | Austria,Germany,Liechtenstein,Paraguay,Colombia,Cuba,Panama,Mexico,Venezuela,Peru,Chile,Spain,Argentina | Tonga |
| Language | English | German | NA |
Through the above analysis, we can see that the most effective channel for Digicel International in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free Digicel International's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Digicel International, you can click the app name below to view related reports, or you can find more info in ASOTools.