Dotz Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Dotz's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dotz.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Dotz
App Name : Dotz
Logo：
OS : iOS
Network : Facebook,Instagram,Twitter
Developer : Dotz
Publisher : Instagram
Total creative ads during the time period : 20
Duration : 168
Popularity : 1,051
Check ASO Keywords of Dotz
2. Dotz’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dotz in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Dotz in the recent period. As of 2020-10-17, among the Dotz‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-17, Dotz's the proportion of networks impressions are placed like this:
Twitter's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-10-17, Dotz‘s network with the most ads is Twitter and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Dotz
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dotz. We can see some advertising trends.
Top 1 Ad Creative of Dotz
Ad Details ：
Headline ：🎁 Transfira Agora e Presenteie o Paizão. 🎁
Text ：Transfira os seus pontos do cartão de crédito para a Dotz e celebre o Dia dos Pais sem colocar a mão no bolso. Você já sabe que é super fácil.
Top 2 Ad Creative of Dotz
Ad Details ：
Headline ：🎁 Transfira Agora e Presenteie o Paizão. 🎁
Text ：Não precisa esperar! Transfira os seus pontos para a Dotz e troque por um presente para o seu pai. Você sabe! É fácil e rápido. 💛
Top 3 Ad Creative of Dotz
Ad Details ：
Headline ：Dotz, a sua moeda para a vida render mais.
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 8 | 3 | 3 |
| Popularity | 59 | 55 | 55 |
| Dimensions | 400 x 400 | 400 x 400 | 600 x 600 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | Portugal,Brazil,Angola | Brazil | |
| Language | NA | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Dotz in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Dotz's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Dotz, you can click the app name below to view related reports, or you can find more info in ASOTools.