NY Lottery Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the NY Lottery's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NY Lottery.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of NY Lottery
App Name : NY Lottery
Logo：
OS : Android
Network : Twitter,Facebook,Instagram
Developer : New York Lottery
Publisher : Instagram,Facebook
Total creative ads during the time period : 127
Duration : 937
Popularity : 6,784
Check ASO Keywords of NY Lottery
2. NY Lottery’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser NY Lottery in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of NY Lottery in the recent period. As of 2021-04-01, among the NY Lottery‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-01, NY Lottery's the proportion of networks impressions are placed like this:
Instagram's proportion is 66.92%,
Facebook's proportion is 33.08%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-04-01, NY Lottery‘s network with the most ads is Instagram and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of NY Lottery
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NY Lottery. We can see some advertising trends.
Top 1 Ad Creative of NY Lottery
Ad Details ：
Headline ：
Text ：Black Titanium isn’t the name of a heavy metal band. It just really sounds like one. #BlackTitanium #NewYorkLottery https://t.co/qZ20b4nPCo
Top 2 Ad Creative of NY Lottery
Ad Details ：
Headline ：Check out our newest Scratch-Off Games!
Text ：Scratch-Off Games are back and they make the perfect gift. Four new games and a top prize of $500,000. #newyorklottery
Top 3 Ad Creative of NY Lottery
Ad Details ：
Headline ：Get Your Home Ready To Host
Text ：Enter eligible New York Lottery Draw Game tickets with Collect ‘N Win. You could win a $5,000 gift card to use at The Home Depot®. #newyorklottery
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 40 | 35 | 38 |
| Popularity | 178 | 174 | 169 |
| Dimensions | 1200 x 675 | 426 x 426 | 720 x 720 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Canada,United States,Australia | United Kingdom,Canada,United States,Australia | Canada,United Kingdom,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for NY Lottery in recent advertising is Twitter, and the main creative type is Video.
In conclusion: The above is a free NY Lottery's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to NY Lottery, you can click the app name below to view related reports, or you can find more info in ASOTools.