OVO Energy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the OVO Energy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OVO Energy.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of OVO Energy
App Name : OVO Energy
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Ovo Energy Ltd
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,Secret Of Now Dailycards,Blue Light Filter - Night Mode, Night Shift,Korean Food Recipes - 10k Recipes,YouCam Nails - Manicure Salon for Custom Nail Art
Total creative ads during the time period : 303
Duration : 786
Popularity : 20,256
Check ASO Keywords of OVO Energy
2. OVO Energy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser OVO Energy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of OVO Energy in the recent period. As of 2021-05-27, among the OVO Energy‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, OVO Energy's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, OVO Energy‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of OVO Energy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OVO Energy. We can see some advertising trends.
Top 1 Ad Creative of OVO Energy
Ad Details ：
Headline ：What We Can Do
Text ：
Top 2 Ad Creative of OVO Energy
Ad Details ：
Headline ：Get a Quote Today
Text ：REDUCE YOUR ENERGY BILL ONLINE TODAY Save up to £152 with our Better Smart Plan What are the benefits? ✅ Save up to £152 with our Better Smart Plan ✅ FREE Smart Meter Installation ✅ Get our cheapest price, fixed for a year ✅ Start saving energy and shrinking bills with OVO Beyond ✅ £50 Refer a Friend Gift Card when your friend joins OVO
Top 3 Ad Creative of OVO Energy
Ad Details ：
Headline ：Get a Quote Today
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 76 | 195 | 38 |
| Popularity | 511 | 251 | 188 |
| Dimensions | 400 x 400 | 720 x 720 | 2048 x 2048 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 1 | 12 | 1 |
| Countries | United Kingdom | United Kingdom,Australia,United States,Canada | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for OVO Energy in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free OVO Energy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to OVO Energy, you can click the app name below to view related reports, or you can find more info in ASOTools.