DropPay Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the DropPay's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DropPay.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of DropPay
App Name : DropPay
Logo：
OS : Android
Network : Google Ads(Admob),Audience Network,Facebook
Developer : A-Tono Payment Institute S.p.A.
Publisher : Video Locker - Hide Videos,TalkU Free Calls +Free Texting +International Call,Text Free: WiFi Calling App ,UC Mini-Download Video Status & Movies,YouCam Perfect - Best Photo Editor & Selfie Camera,Treehouse Table,YouCam Nails - Manicure Salon for Custom Nail Art,7 Minute Workout,30 Day Fitness Challenge - Workout at Home
Total creative ads during the time period : 34
Duration : 796
Popularity : 5,683
Check ASO Keywords of DropPay
2. DropPay’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser DropPay in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of DropPay in the recent period. As of 2021-05-28, among the DropPay‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, DropPay's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, DropPay‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of DropPay
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DropPay. We can see some advertising trends.
Top 1 Ad Creative of DropPay
Ad Details ：
Headline ：Un conto per tutti i pagamenti!
Text ：Un mondo di pagamenti a portata di smartphone, con DropPay® la vita è più facile.
Top 2 Ad Creative of DropPay
Ad Details ：
Headline ：Un conto per tutti i pagamenti!
Text ：Un mondo di pagamenti a portata di smartphone, con DropPay® la vita è più facile.
Top 3 Ad Creative of DropPay
Ad Details ：
Headline ：Un conto per tutti i pagamenti!
Text ：Un mondo di pagamenti a portata di smartphone, con DropPay® la vita è più facile.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 538 | 538 | 538 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 1200 | 1080 x 881 | 960 x 720 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Italy | Italy | Italy |
| Language | Italian | Italian | Italian |
Through the above analysis, we can see that the most effective channel for DropPay in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free DropPay's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to DropPay, you can click the app name below to view related reports, or you can find more info in ASOTools.