Drybar Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Drybar's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Drybar.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Drybar
App Name : Drybar
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Drybar
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,Cronometer · Nutrition Tracker,Tattoo Designs App,Push Ups - Fitness,Super Army Diet Plan
Total creative ads during the time period : 207
Duration : 563
Popularity : 16,865
Check ASO Keywords of Drybar
2. Drybar’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Drybar in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Drybar in the recent period. As of 2021-01-17, among the Drybar‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 52.81%, Playable Ads category's proportion is 0.0%, Image category's proportion is 47.19%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-17, Drybar's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.81%,
Instagram's proportion is 31.65%,
Messenger's proportion is 24.13%,
Audience Network's proportion is 10.4%,
's proportion is .
In the date of 2021-01-17, Drybar‘s network with the most ads is Facebook and its proportion is 38.2%.
3. Top 3 Ad Creative Analysis of Drybar
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Drybar. We can see some advertising trends.
Top 1 Ad Creative of Drybar
Ad Details ：
Headline ：Drybar Ann Arbor Now Open
Text ：No Cuts. No Color. Just Blowouts.
Top 2 Ad Creative of Drybar
Ad Details ：
Headline ：The Single Shot
Text ：New! Meet The Single Shot Round Blow-Dryer Brush! Creates a smooth, shiny blowout with loose waves and curls. Perfect for shorter hair styles!
Top 3 Ad Creative of Drybar
Ad Details ：
Headline ：The Single Shot
Text ：New! Meet The Single Shot Round Blow-Dryer Brush! Creates a smooth, shiny blowout with loose waves and curls. Perfect for shorter hair styles!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 26 | 18 | 18 |
| Popularity | 100 | 95 | 95 |
| Dimensions | 1080 x 1080 | 240 x 426 | 426 x 426 |
| Creative Type | Image | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 2 | 1 | 1 |
| Countries | United States | Canada,United Kingdom,Australia,United States | Australia,Canada,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Drybar in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Drybar's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Drybar, you can click the app name below to view related reports, or you can find more info in ASOTools.