Easypaisa Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Easypaisa's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Easypaisa.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Easypaisa
App Name : Easypaisa
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : TELENOR MICROFINANCE BANK LTD
Publisher : Instagram,OLX Classifieds,Fotor - Photo Editor&Collage,MakeupPlus - Virtual Makeup
Total creative ads during the time period : 85
Duration : 933
Popularity : 6,020
Check ASO Keywords of Easypaisa
2. Easypaisa’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Easypaisa in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Easypaisa in the recent period. As of 2020-12-16, among the Easypaisa‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-16, Easypaisa's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-12-16, Easypaisa‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Easypaisa
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Easypaisa. We can see some advertising trends.
Top 1 Ad Creative of Easypaisa
Ad Details ：
Headline ：Easypaisa App is now Free for Zong Users!
Text ：Zong users do not need any data package or mobile balance to use easypaisa app. So download the app today and make easy payments. You can deposit cash into your Easypaisa for FREE. > From any online banking service: https://bit.ly/2z28ORK > By linking your ATM card with your easypaisa: https://bit.ly/3fSTCWR > Or via your nearest easypaisa shop: https://bit.ly/310M3Jo
Top 2 Ad Creative of Easypaisa
Ad Details ：
Headline ：Order Food Directly From Easypaisa App
Text ：
Top 3 Ad Creative of Easypaisa
Ad Details ：
Headline ：Order Food Directly From Easypaisa App
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 16 | 42 | 42 |
| Popularity | 145 | 140 | 139 |
| Dimensions | 400 x 400 | 1000 x 1000 | 1000 x 1000 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 2 | 2 |
| Countries | Pakistan | Pakistan | |
| Language | NA | English | English |
Through the above analysis, we can see that the most effective channel for Easypaisa in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Easypaisa's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Easypaisa, you can click the app name below to view related reports, or you can find more info in ASOTools.