Easypaisa Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Easypaisa’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Easypaisa.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Easypaisa
App Name : Easypaisa
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Telenor Bank
Publisher : Treehouse Table,USA Weather forecast,Vegan Recipes Free,TalkU Free Calls +Free Texting +International Call,Universal Email App,Korean Food Recipes - 10k Recipes,SHAREit - Transfer Share,True Mobile Caller ID Locator Call Blocker,UC Mini- Best Tube Mate Fast Video Downloader
Total creative ads during the time period : 1,693
Duration : 1,372
Popularity : 176,235
2. Easypaisa’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Easypaisa in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Easypaisa in the recent period. As of 2020-09-07, among the Easypaisa‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 9.09%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 90.91%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Easypaisa’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Easypaisa‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Easypaisa
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Easypaisa. We can see some advertising trends.
Top 1 Ad Creative of Easypaisa
Ad Details ：
Headline ：Subscribe Telenor Bundles Directly From Easypaisa App!
Text ：Subscribe Telenor 4G Weekly Ultra directly from Easypaisa App and get 7GB data in Rs. 200 valid for a whole week.
Top 2 Ad Creative of Easypaisa
Ad Details ：
Headline ：Dekho Latadad Videos With Super Weekly Max
Text ：15360MBs + 10GB Youtube MBs in Rs.270
Top 3 Ad Creative of Easypaisa
Ad Details ：
Headline ：Easypaisa - Mobile Load, Send Money & Pay Bills
Text ：Get weekly 4GB Data for whatsapp in just Rs.50. Activate Zong WhatsApp Offer from...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 197 | 169 | 81 |
| Popularity | 879 | 778 | 620 |
| Dimensions | 854 x 854 | 854 x 854 | 224 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 2 | 2 | 1 |
| Countries | United States,Australia,United Kingdom,Canada | United States,Australia,Canada,United Kingdom | Canada,Australia,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Easypaisa in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Easypaisa’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Easypaisa, you can click the app name below to view related reports.