Mapemall Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Mapemall’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Mapemall.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Mapemall
App Name : Mapemall
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : PT. Mitra Adiperkasa
Publisher : Gas Station: Car Parking Sim,Counter Sniper Killer Assassin- FPS sniper showdown against notrorious mafia gangs,Zombie Hunter Sniper,小说 - 全本,小说,大全,Pixel Block Gun 3D,Drift Mania Championship,Racing in Car,Monster Truck Parking Game Real Car Racing Games
Total creative ads during the time period : 1,669
Duration : 481
Popularity : 93,151
2. Mapemall’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Mapemall in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Mapemall in the recent period. As of 2020-09-06, among the Mapemall‘s ad creative, the Html category’s proportion is 78.57%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 19.05%, Carousel category’s proportion is 2.38%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Mapemall’s the proportion of networks impressions are placed like this:
Google Ads(Admob)’s proportion is 99.24%,
Facebook’s proportion is 0.76%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-06, Mapemall‘s network with the most ads is Google Ads(Admob) and its proportion is 97.62%.
3. Top 3 Ad Creative Analysis of Mapemall
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Mapemall. We can see some advertising trends.
Top 1 Ad Creative of Mapemall
Ad Details ：
Headline ：Kidz Station
Text ：#AYOBERMAINDIRUMAHAJA There's more reason to play with your familiy! Kini kegiatan kamu dirumah akan lebih seru karena diskon 40% dari Kidz Station diperpanjang. Selain itu kamu juga bisa temukan kejutan diskon up to 70% loh. Promo valid sampai tanggal 30 April! Buruan dapatkan mainan favorit kamu di Kidz Station secara online maupun dengan fitur Chat n' Buy. #BringHomeTheFun #ItsaNeverEndingFunatKidzStation
Top 2 Ad Creative of Mapemall
Ad Details ：
Headline ：SWAROVSKI
Text ：Celebrate 125 years of Swarovski sparkle and let yourself be charmed by timeless designs now re-colored in different shades of blue. @Swarovski #Swarovski #SwarovskiID #Swarovski125Years #SparkDelight
Top 3 Ad Creative of Mapemall
Ad Details ：
Headline ：Map Your Style
Text ：Kidz Station Promo Everything 40% off on Mapemall! Stay safe and let your kids play #AtHomeWithUs.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 13 | 20 | 13 |
| Popularity | 82 | 81 | 79 |
| Dimensions | 1200 x 1200 | 640 x 640 | 612 x 584 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 2 | 2 | 1 |
| Countries | Indonesia | United Kingdom,Australia,United States,Canada | United Kingdom,Australia,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Mapemall in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Mapemall’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Mapemall, you can click the app name below to view related reports.