Eatgether Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Eatgether's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Eatgether.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Eatgether
App Name : Eatgether
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : EatMe食我
Publisher : Instagram,Facebook,30 Day Fitness Challenge - Workout at Home,True Mobile Caller ID Locator & Call Blocker,Blue Light Filter - Night Mode, Night Shift,7 Minute Workout
Total creative ads during the time period : 539
Duration : 1,025
Popularity : 158,983
Check ASO Keywords of Eatgether
2. Eatgether’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Eatgether in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Eatgether in the recent period. As of 2021-03-15, among the Eatgether‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 18.18%, Playable Ads category's proportion is 0.0%, Image category's proportion is 81.82%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Eatgether's the proportion of networks impressions are placed like this:
Facebook's proportion is 34.85%,
Audience Network's proportion is 21.99%,
Instagram's proportion is 21.58%,
Messenger's proportion is 21.58%,
's proportion is .
In the date of 2021-03-15, Eatgether‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Eatgether
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Eatgether. We can see some advertising trends.
Top 1 Ad Creative of Eatgether
Ad Details ：
Headline ：100%真人互動聊天，最安心好約的聚會交友App
Text ：
Top 2 Ad Creative of Eatgether
Ad Details ：
Headline ：下載就多一個交到好友的機會呦
Text ：報名就可以跟主揪女孩認識
而且Eatgether的朋友都超好約的～
Top 3 Ad Creative of Eatgether
Ad Details ：
Headline ：下載就多一個交到好友的機會呦
Text ：「5個人就有3位，在App上認識好朋友」
Eatgether 男女比例一比一，每個人都好聊
一起吃飯拓展生活圈吧！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 271 | 466 | 466 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1080 | 1000 x 667 | 1000 x 1000 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 2 | 1 |
| Countries | Macau,Hong Kong,Taiwan | Taiwan,Hong Kong,Macau | Macau,Hong Kong |
| Language | Chinese (Traditional) | Chinese (Traditional) | Norwegian |
Through the above analysis, we can see that the most effective channel for Eatgether in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Eatgether's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Eatgether, you can click the app name below to view related reports, or you can find more info in ASOTools.