EDEKA (Genuss+) Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the EDEKA (Genuss+)'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps EDEKA (Genuss+).
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of EDEKA (Genuss+)
App Name : EDEKA (Genuss+)
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : EDEKA AG
Publisher : Instagram,UC Mini-Download Video Status & Movies,TalkU Free Calls +Free Texting +International Call,Facebook,Korean Food Recipes - 10k Recipes,Tandem Language Exchange: Speak & learn languages,Treehouse Table
Total creative ads during the time period : 637
Duration : 957
Popularity : 52,872
Check ASO Keywords of EDEKA (Genuss+)
2. EDEKA (Genuss+)’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser EDEKA (Genuss+) in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of EDEKA (Genuss+) in the recent period. As of 2021-03-16, among the EDEKA (Genuss+)‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 56.25%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 43.75%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, EDEKA (Genuss+)'s the proportion of networks impressions are placed like this:
Facebook's proportion is 28.15%,
Instagram's proportion is 28.15%,
Messenger's proportion is 28.15%,
Audience Network's proportion is 15.54%,
's proportion is .
In the date of 2021-03-16, EDEKA (Genuss+)‘s network with the most ads is Facebook and its proportion is 31.25%.
3. Top 3 Ad Creative Analysis of EDEKA (Genuss+)
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of EDEKA (Genuss+). We can see some advertising trends.
Top 1 Ad Creative of EDEKA (Genuss+)
Ad Details ：
Headline ：Jetzt Genuss+ entdecken
Text ：Jetzt Genuss+ downloaden, anmelden und mit wöchentlichen Coupons und regelmäßigen Extrarabatten bei jedem Einkauf kräftig sparen.
Top 2 Ad Creative of EDEKA (Genuss+)
Ad Details ：
Headline ：Neu: die EDEKA Genuss+ App
Text ：So lecker kann Treue sein: Mit der Genuss+ App von EDEKA können Sie nicht nur Coupons einlösen, sondern auch mobil bezahlen. Je mehr Punkte Sie auf diese Weise sammeln, desto mehr können Sie genießen. Abhängig von Ihrem erreichten Punktestand warten attraktive Coupons, Partnerangebote und weite...
Top 3 Ad Creative of EDEKA (Genuss+)
Ad Details ：
Headline ：Neu: die EDEKA Genuss+ App
Text ：Mach mehr aus deiner DeutschlandCard. Hol dir diese App und punkte doppelt beim Einkauf.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 313 | 259 | 323 |
| Popularity | 995 | 995 | 989 |
| Dimensions | 1200 x 628 | 1280 x 720 | |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 2 | 2 |
| Countries | Austria,Liechtenstein,Germany | Luxembourg,Switzerland,Austria,Germany,Liechtenstein,Belgium | Germany,France,Belgium,Switzerland |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for EDEKA (Genuss+) in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free EDEKA (Genuss+)'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to EDEKA (Genuss+), you can click the app name below to view related reports, or you can find more info in ASOTools.