TestFlight Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the TestFlight's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TestFlight.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of TestFlight
App Name : TestFlight
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Apple
Publisher : Instagram,Word Shaker HD Lite,今日头条,太极拳-陈氏太极最好的太极拳视频教学,Drift Mania Championship,街景地图 - 谷歌街景专业版,Fotor - Photo Editor&Collage,诛仙小说-ssssss
Total creative ads during the time period : 1,079
Duration : 1,858
Popularity : 86,364
Check ASO Keywords of TestFlight
2. TestFlight’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser TestFlight in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of TestFlight in the recent period. As of 2021-03-16, among the TestFlight‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, TestFlight's the proportion of networks impressions are placed like this:
Instagram's proportion is 98.42%,
Facebook's proportion is 0.53%,
Audience Network's proportion is 0.53%,
Messenger's proportion is 0.53%,
's proportion is .
In the date of 2021-03-16, TestFlight‘s network with the most ads is Instagram and its proportion is 75.0%.
3. Top 3 Ad Creative Analysis of TestFlight
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TestFlight. We can see some advertising trends.
Top 1 Ad Creative of TestFlight
Ad Details ：
Headline ：zlifegame
Text ：Home
Top 2 Ad Creative of TestFlight
Ad Details ：
Headline ：全新升级加速器-免费试用VIP体验_操作简单一键加速
Text ：极光加速器新用户体验试用,畅享各类网页视频网站,不高速不收费,线路稳定不掉线,30天内不满意退款保证,线路稳定保证.
Top 3 Ad Creative of TestFlight
Ad Details ：
Headline ：全新升级加速器-免费试用VIP体验_操作简单一键加速
Text ：极光加速器新用户体验试用,畅享各类网页视频网站,不高速不收费,线路稳定不掉线,30天内不满意退款保证,线路稳定保证.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 381 | 91 | 91 |
| Popularity | 999 | 698 | 697 |
| Dimensions | 1536 x 2048 | 360 x 360 | 360 x 360 |
| Creative Type | Image | Image | Image |
| Network | 百度 | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Canada | ||
| Language | Dutch | NA | NA |
Through the above analysis, we can see that the most effective channel for TestFlight in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free TestFlight's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to TestFlight, you can click the app name below to view related reports, or you can find more info in ASOTools.