TestFlight Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the TestFlight’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TestFlight.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of TestFlight

App Name : TestFlight

Logo

TestFlight-SocialPeta

OS : iOS

Network : Google Ads(Admob),Twitter,Facebook

Developer : Apple

Publisher : Word Shaker HD Lite,Drift Mania Championship,Fotor - Photo Editor & Collage,街景地图 - 谷歌街景专业版,诛仙小说-ssssss,GulogGratis: Køb & sælg,SMARTfiches Dermatologie Free

Total creative ads during the time period : 559

Duration : 1,668

Popularity : 44,802

2. TestFlight’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser TestFlight in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of TestFlight in the recent period. As of 2020-09-07, among the TestFlight‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, TestFlight’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, TestFlight‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of TestFlight

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TestFlight. We can see some advertising trends.

Top 1 Ad Creative of TestFlight

Ad Details :

Headline :zlifegame

Text :Home

Top 2 Ad Creative of TestFlight

Ad Details :

Headline :

Text :順手牽羊はこんなかわいい仔羊だったらどうでしょうか?~好きですか?~ #三国殺 #カードゲーム #順手牽羊 https://t.co/tPBGJlxa5f

Top 3 Ad Creative of TestFlight

Ad Details :

Headline :

Text :張角は彼のいた時代で、一から太平道を創始し、気勢が凄まじい大規模な黄巾の乱を指導しました。彼は知恵と勇気を振り絞り、自身の使命を終えました。張角は英雄でも梟雄でもなく、一人の理想と勇気を持つ人間でありました。 #三国殺 #三国志 #張角 https://t.co/nkgf56lLlZ

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 381 91 91
Popularity 999 575 574
Dimensions 1536 x 2048 600 x 500 530 x 750
Creative Type Image Image Image
Network Facebook Twitter Twitter
Related Ads 1 1 1
Countries United States,Canada Japan Japan
Language Dutch Japanese Japanese

Through the above analysis, we can see that the most effective channel for TestFlight in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free TestFlight’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to TestFlight, you can click the app name below to view related reports.