Outdooractive: Hiking & Biking Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Outdooractive: Hiking & Biking's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Outdooractive: Hiking & Biking.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Outdooractive: Hiking & Biking
App Name : Outdooractive: Hiking & Biking
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Outdooractive GmbH
Publisher : Instagram,Explore Guangzhou,电池管家-电池检测维护大师,卡车司机上坡：越野,游泳比赛之世锦赛真实竞技体育,Niños de bicicletas,10K Run - Couch to 10K,Wild Rhino Hunter Simulator – Hunt down animals in this jungle shooting simulation game
Total creative ads during the time period : 869
Duration : 700
Popularity : 59,618
Check ASO Keywords of Outdooractive: Hiking & Biking
2. Outdooractive: Hiking & Biking’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Outdooractive: Hiking & Biking in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Outdooractive: Hiking & Biking in the recent period. As of 2021-03-16, among the Outdooractive: Hiking & Biking‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Outdooractive: Hiking & Biking's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Outdooractive: Hiking & Biking‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Outdooractive: Hiking & Biking
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Outdooractive: Hiking & Biking. We can see some advertising trends.
Top 1 Ad Creative of Outdooractive: Hiking & Biking
Ad Details ：
Headline ：Schönes Allgäu - Kißlegg Radtour Nr. 4
Text ：Fahrrad-Trip-Tipp: die „Schönes Allgäu“-Tour – ein Rundweg mit Start und Ziel am Bahnhof Kißlegg! Perfekt also für die Anreise mit den Öffis. 🚂🌿🚴♀️
Für Naturliebhaber genau das Richtige: Auf den knapp 30 km Fahrt erlebt ihr beeindruckende Landschaftsimpressionen und tolle Panorama-Ausblicke auf das schöne Allgäu. Ein Weiler, ein Naturschutzgebiet, Riede und Seen warten auf euch! 💛
Unsere Zwischenstopp-Tipps für die Strecke:
👉 „Oberreute“ – hier führt ein Fußweg auf die Buschel, mit rund 740 m die höchste Erhebung Kißleggs. Dort werdet ihr mit einem wunderschönen Alpenpanorama belohnt
👉 „Rahmhaus“ mit Blick auf das Gründlerried
👉 Am „Ellerazhofer Weiher“ oder dem „Strandbad Obersee“ gibt‘s kühle Getränke und eventuell sogar ein erfrischendes Bad
Hier gibt’s alle Infos zur Tour: 👇👇👇
Top 2 Ad Creative of Outdooractive: Hiking & Biking
Ad Details ：
Headline ：Premiumweg SeeGang
Text ：Auf zum Bodensee! 💛🌊 Lust auf eine mehrtägige Tour rund um den Untersee: von Konstanz nach Überlingen?
Die mehrtägige Tour lädt zu einem Wochenende in der Natur ein: 🌿☀️
👉 Auf diesem besonderen SeeGang (Premiumwanderweg) entdeckst du die facettenreiche Landschaft rund um den Überlinger See hautnah.
👉 Natürlich können Wege durch Bus und Bahn abgekürzt werden.
👉 Anreise: Mit der eCard kannst du den StädteSchnellbus 7373 von Meersburg nach Konstanz, den Katamaran von Friedrichshafen nach Konstanz nutzen.
Facts zur Wanderung:
Länge: 54,5 km
Dauer: 2–3 Tage (15,5 h)
Höhenmeter: 1400 hm
Hier gibt’s alle Infos zur Wanderung! 👇👇👇
Top 3 Ad Creative of Outdooractive: Hiking & Biking
Ad Details ：
Headline ：Auf den Piz dal Sasc
Text ：«Das Hauptziel beim Bergsteigen ist aber nicht der Gipfel, sondern gesund nach Hause zu kommen!», betont Geni.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 57 | 48 | 9 |
| Popularity | 332 | 255 | 68 |
| Dimensions | 1666 x 1108 | 2048 x 1526 | 600 x 400 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Germany,Liechtenstein,Austria | Austria,Germany,Liechtenstein | Liechtenstein,Germany,Austria |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for Outdooractive: Hiking & Biking in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Outdooractive: Hiking & Biking's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Outdooractive: Hiking & Biking, you can click the app name below to view related reports, or you can find more info in ASOTools.