ESTHER & CO. Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ESTHER & CO.'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ESTHER & CO..
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ESTHER & CO.
App Name : ESTHER & CO.
Logo：
OS : Android
Network : Instagram,Facebook,Audience Network
Developer : Esther & Co.
Publisher : Instagram,Facebook
Total creative ads during the time period : 109
Duration : 169
Popularity : 9,671
Check ASO Keywords of ESTHER & CO.
2. ESTHER & CO.’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ESTHER & CO. in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ESTHER & CO. in the recent period. As of 2021-05-24, among the ESTHER & CO.‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 80.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 20.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, ESTHER & CO.'s the proportion of networks impressions are placed like this:
Facebook's proportion is 28.21%,
Instagram's proportion is 25.24%,
Audience Network's proportion is 24.92%,
Messenger's proportion is 21.63%,
's proportion is .
In the date of 2021-05-24, ESTHER & CO.‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of ESTHER & CO.
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ESTHER & CO.. We can see some advertising trends.
Top 1 Ad Creative of ESTHER & CO.
Ad Details ：
Headline ：NEW ARRIVALS | SHOP NOW
Text ：Look and feel fab in our latest new arrivals ✨ Afterpay & Zip Pay available.
Top 2 Ad Creative of ESTHER & CO.
Ad Details ：
Headline ：NEW ARRIVALS | SHOP NOW
Text ：Look and feel fab in our latest new arrivals ✨ Afterpay & Zip Pay available.
Top 3 Ad Creative of ESTHER & CO.
Ad Details ：
Headline ：ESTHER & CO. EGIFT CARD
Text ：💗 Shop our latest edit. AfterPay and Zip Pay available.✔️ Free shipping New Zealand wide. ✔️ 90 Day Returns. ✔️
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 66 | 66 | 57 |
| Popularity | 414 | 412 | 194 |
| Dimensions | 426 x 426 | 426 x 426 | 600 x 600 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Canada,United Kingdom,United States,Australia | United Kingdom,United States,Australia,Canada | New Zealand,United States,United Kingdom,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for ESTHER & CO. in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free ESTHER & CO.'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ESTHER & CO., you can click the app name below to view related reports, or you can find more info in ASOTools.