LuckyBike Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the LuckyBike's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LuckyBike.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of LuckyBike
App Name : LuckyBike
Logo：
OS : iOS
Network : Audience Network,Messenger,Facebook
Developer : LAKI SHERING, OOO
Publisher : Instagram
Total creative ads during the time period : 50
Duration : 316
Popularity : 46,585
Check ASO Keywords of LuckyBike
2. LuckyBike’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser LuckyBike in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of LuckyBike in the recent period. As of 2021-01-27, among the LuckyBike‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-27, LuckyBike's the proportion of networks impressions are placed like this:
Facebook's proportion is 36.38%,
Instagram's proportion is 36.29%,
Audience Network's proportion is 13.66%,
Messenger's proportion is 13.66%,
's proportion is .
In the date of 2021-01-27, LuckyBike‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of LuckyBike
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LuckyBike. We can see some advertising trends.
Top 1 Ad Creative of LuckyBike
Ad Details ：
Headline ：Скачайте Lucky Bike
Text ：Ваше время под вашим контролем! Велосипед не стоит в пробках, их не надо заправлять, а велопарковки Lucky Bike не нужно искать: они сразу видны в приложении.
Top 2 Ad Creative of LuckyBike
Ad Details ：
Headline ：Скачайте Lucky Bike
Text ：Что такое велошеринг? Это удобный способ передвижения по Краснодару: без залога, документов и длинной регистрации. Наши парковки по всему городу, а стоимость аренды — всего 2 ₽ в минуту.
Top 3 Ad Creative of LuckyBike
Ad Details ：
Headline ：Скачайте Lucky Bike
Text ：Остановка трамвая слишком далеко от дома? Воспользуйтесь Lucky Bike: возьмите велосипед у остановки и оставьте на парковке у дома.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 169 | 169 | 169 |
| Popularity | 979 | 979 | 979 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | Messenger |
| Related Ads | 1 | 1 | 1 |
| Countries | Russia | Russia | Russia |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for LuckyBike in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free LuckyBike's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to LuckyBike, you can click the app name below to view related reports, or you can find more info in ASOTools.