STARZ Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the STARZ’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps STARZ.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of STARZ

App Name : STARZ

Logo

STARZ-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Starz Entertainment, LLC

Publisher : SoundTube Free Music Player,上海话 Pro—真人女声发音跟你一起学上海话,Q Scan for Netflix,Entutele,الاربعون النووية :احاديث كاملة,Buenas Noches 3 - Canciones de cuna para niños,Video Editor with Music Star,MP3 Cutter - Cut Music Maker and Audio/MP3 Trimmer,Smobile for Craigslist

Total creative ads during the time period : 18,341

Duration : 2,056

Popularity : 82,857

2. STARZ’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser STARZ in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of STARZ in the recent period. As of 2020-09-07, among the STARZ‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 72.22%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 22.22%, Carousel category’s proportion is 5.56%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, STARZ’s the proportion of networks impressions are placed like this:

Audience Network’s proportion is 90.18%,

Facebook’s proportion is 4.37%,

Instagram’s proportion is 2.73%,

Messenger’s proportion is 2.73%,

’s proportion is .

In the date of 2020-09-07, STARZ‘s network with the most ads is Audience Network and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of STARZ

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of STARZ. We can see some advertising trends.

Top 1 Ad Creative of STARZ

Ad Details :

Headline :Watch The Equalizer 2 and More | Start Your Free Trial

Text :Denzel’s on another hunt for justice and revenge. Catch the action now with The Equalizer 2 now available on the STARZ App. Start your free 7 day trial to watch now.

Top 2 Ad Creative of STARZ

Ad Details :

Headline :WATCH SEASONS 3 and 4 ON STARZ

Text :Two hearts. Two centuries. One show. Seasons 3 & 4 are EXCLUSIVELY on STARZ. Start your free trial to binge today.

Top 3 Ad Creative of STARZ

Ad Details :

Headline :STARZ

Text :Seeking a way to leave your world behind? Look no further -Jumanji is now on the STARZ...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 17 306
Popularity 999 997 983
Dimensions 1080 x 1080 1080 x 1080 417 x 417
Creative Type Video Image Video
Network Facebook Facebook Audience Network
Related Ads 2 8 2
Countries United States United States Australia,United Kingdom,Canada,United States
Language English English English

Through the above analysis, we can see that the most effective channel for STARZ in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free STARZ’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to STARZ, you can click the app name below to view related reports.