Everlance: Mileage & Expenses Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Everlance: Mileage & Expenses’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Everlance: Mileage & Expenses.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Everlance: Mileage & Expenses

App Name : Everlance: Mileage & Expenses

Logo

Everlance: Mileage & Expenses-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Everlance Inc.

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Total creative ads during the time period : 672

Duration : 1,451

Popularity : 71,151

2. Everlance: Mileage & Expenses’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Everlance: Mileage & Expenses in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Everlance: Mileage & Expenses in the recent period. As of 2020-09-07, among the Everlance: Mileage & Expenses‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 88.89%, Carousel category’s proportion is 11.11%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Everlance: Mileage & Expenses’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 39.5%,

Audience Network’s proportion is 30.17%,

Instagram’s proportion is 15.21%,

Messenger’s proportion is 15.12%,

’s proportion is .

In the date of 2020-09-07, Everlance: Mileage & Expenses‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of Everlance: Mileage & Expenses

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Everlance: Mileage & Expenses. We can see some advertising trends.

Top 1 Ad Creative of Everlance: Mileage & Expenses

Ad Details :

Headline :Everlance: Mileage & Expenses

Text :Use your personal car for work? 💰Every 100 miles you drive is worth $58 in tax deductions!

Top 2 Ad Creative of Everlance: Mileage & Expenses

Ad Details :

Headline :Get more back on taxes

Text :‎Everlance users find an average of $7,500 in potential tax savings each year. Everlance is a 100% automatic mileage & expense tracker. Everlance uses GPS to create an IRS compliant mileage log and connects with your bank or credit card to sync with your expenses & receipts. Everlance is used by.....

Top 3 Ad Creative of Everlance: Mileage & Expenses

Ad Details :

Headline :Get more back on taxes

Text :‎Everlance users find an average of $7,500 in potential tax savings each year. Everlance is a 100% automatic mileage & expense tracker. Everlance uses GPS to create an IRS compliant mileage log and connects with your bank or credit card to sync with your expenses & receipts. Everlance is used by.....

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 529 221 221
Popularity 999 986 985
Dimensions 800 x 418 1080 x 1080 1080 x 1080
Creative Type Image Image Image
Network Twitter Facebook Audience Network
Related Ads 1 2 2
Countries United Kingdom,Canada,United States,Australia United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for Everlance: Mileage & Expenses in recent advertising is Twitter, and the main creative type is Image.

In conclusion: The above is a free Everlance: Mileage & Expenses’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Everlance: Mileage & Expenses, you can click the app name below to view related reports.