Expectful Meditation & Sleep Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Expectful Meditation & Sleep's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Expectful Meditation & Sleep.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Expectful Meditation & Sleep
App Name : Expectful Meditation & Sleep
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Expectful LLC
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage
Total creative ads during the time period : 138
Duration : 806
Popularity : 31,203
Check ASO Keywords of Expectful Meditation & Sleep
2. Expectful Meditation & Sleep’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Expectful Meditation & Sleep in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Expectful Meditation & Sleep in the recent period. As of 2021-03-15, among the Expectful Meditation & Sleep‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Expectful Meditation & Sleep's the proportion of networks impressions are placed like this:
Instagram's proportion is 35.53%,
Facebook's proportion is 24.0%,
Messenger's proportion is 21.57%,
Audience Network's proportion is 18.9%,
's proportion is .
In the date of 2021-03-15, Expectful Meditation & Sleep‘s network with the most ads is Instagram and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of Expectful Meditation & Sleep
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Expectful Meditation & Sleep. We can see some advertising trends.
Top 1 Ad Creative of Expectful Meditation & Sleep
Ad Details ：
Headline ：Pregnancy Meditation App
Text ：
Top 2 Ad Creative of Expectful Meditation & Sleep
Ad Details ：
Headline ：Pregnancy Meditation App
Text ：Around week 25 of my 2nd pregnancy, I was introduced to Expectful’s pregnancy meditations after battling severe nausea and the common anxiety and worries that can come up during pregnancy.
At first, I thought I wouldn’t have enough time in a day to use them, especially with my active toddler running around...but once I realized they offered 5 minute meditations, I knew I could create that space for myself and my growing baby boy - and I’m so happy I did!
Today, at 30 weeks pregnant, I feel way less stressed and more relaxed.
Meditation has greatly improved my mental mindset during this pregnancy and allowed me to feel more connected to myself, my baby and my little girl.
I have learned to let go of the things I cannot control and just appreciate and be grateful for this journey.
I also feel better prepared to bring our little man into the world and to be a mom of two soon.
I am truly thankful that I was exposed to Expectful’s guided meditations and am looking forward to incorporating them into my postpartum journey as well.
Jessica Towely, real meditating mama
Toddler girl, baby boy on the way!
Top 3 Ad Creative of Expectful Meditation & Sleep
Ad Details ：
Headline ：Pregnancy Meditation App
Text ：Hello future meditator. First—bravo. No matter where you are on your parenting journey (preconception, pregnancy, motherhood), you’re here. That means you’re investigating ways to give your child the best start in life. You’re already doing a good job. At Expectful, we’re investigators ...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 350 | 350 | 350 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1280 x 720 | 1224 x 1632 | 1224 x 1632 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | New Zealand,Australia,Canada,United States,United Kingdom | United States,Australia,Canada,United Kingdom,New Zealand | United States,Australia,Canada,United Kingdom,New Zealand |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Expectful Meditation & Sleep in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Expectful Meditation & Sleep's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Expectful Meditation & Sleep, you can click the app name below to view related reports, or you can find more info in ASOTools.