Zulily Competitive Intelligence|Ad Analysis by SocialPeta

Zulily Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Zulily's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zulily.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Zulily

App Name : Zulily

Logo

Zulily-SocialPeta

OS : iOS

Network : Google Ads(Admob),Audience Network,Facebook

Developer : zulily

Publisher : Fotor - Photo Editor&Collage,Wedding Dress Design Ideas, Marriage & Hairstyles,GulogGratis,Home Design 3D,Stamp Buffet by PhotoUp,İmsakiyeler: 2020 İmsakiye,Beauty Secrets, Tips For Women,Montage Video Musique,MySQL QueryDB Client

Total creative ads during the time period : 10,000

Duration : 2,496

Popularity : 598,174

Check ASO Keywords of Zulily

2. Zulily’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Zulily in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Zulily in the recent period. As of 2021-03-16, among the Zulily‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Zulily's the proportion of networks impressions are placed like this:

Google Ads(Admob)'s proportion is 100.0%,

's proportion is ,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2021-03-16, Zulily‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Zulily

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zulily. We can see some advertising trends.

Top 1 Ad Creative of Zulily

Ad Details :

Headline :Download now and save.

Text :Download the free app.

Top 2 Ad Creative of Zulily

Ad Details :

Headline :Download now and save.

Text :Install. Shop. Save.

Top 3 Ad Creative of Zulily

Ad Details :

Headline :Download now and save.

Text :Download the free app.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 272 280 198
Popularity 979 952 915
Dimensions 640 x 360 406 x 720 360 x 360
Creative Type Video Video Video
Network Google Ads(Admob) Google Ads(Admob) Google Ads(Admob)
Related Ads 3 4 3
Countries United Kingdom,Canada,United States,Australia United Kingdom,Australia,United States,Canada Australia,United Kingdom,Canada,United States
Language English English English

Through the above analysis, we can see that the most effective channel for Zulily in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free Zulily's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Zulily, you can click the app name below to view related reports, or you can find more info in ASOTools.