Facebook Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Facebook's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Facebook.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Facebook
App Name : Facebook
Logo：
OS : Android
Network : Google Ads(Admob),AppLovin,UnityAds
Developer : Facebook
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Total creative ads during the time period : 10,000
Duration : 2,431
Popularity : 3,574,662
Check ASO Keywords of Facebook
2. Facebook’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Facebook in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Facebook in the recent period. As of 2021-03-15, among the Facebook‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 72.49%, Playable Ads category's proportion is 0.0%, Image category's proportion is 27.51%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Facebook's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 99.5%,
UnityAds's proportion is 0.5%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Facebook‘s network with the most ads is Google Ads(Admob) and its proportion is 98.94%.
3. Top 3 Ad Creative Analysis of Facebook
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Facebook. We can see some advertising trends.
Top 1 Ad Creative of Facebook
Ad Details ：
Headline ：Thích, yêu, haha trên Facebook
Text ：Thể hiện cảm xúc cùng bạn bè và gia đình. Kết nối mọi lúc, mọi nơi trên Facebook.
Top 2 Ad Creative of Facebook
Ad Details ：
Headline ：Like, laugh, love on Facebook
Text ：Join and laugh with friends
Top 3 Ad Creative of Facebook
Ad Details ：
Headline ：Gusta, ama y ríe en Facebook
Text ：Conéctate con amigos y conocidos, expresa y comparte lo que te importa
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 311 | 343 | 301 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 480 x 720 | 720 x 720 | 360 x 360 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 1 | 1 | 1 |
| Countries | Vietnam | United States,Australia,United Kingdom,Canada | Colombia,Venezuela,Spain,Peru,Argentina,Cuba,Paraguay,Mexico,Panama,Chile |
| Language | Vietnamese | English | Spanish |
Through the above analysis, we can see that the most effective channel for Facebook in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Facebook's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Facebook, you can click the app name below to view related reports, or you can find more info in ASOTools.