Facebook Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Facebook’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Facebook.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Facebook

App Name : Facebook



OS : Android

Network : Google Ads(Admob),AppLovin,UnityAds

Developer : Facebook

Publisher : Lich Van Nien - Lịch VN 2019,Ezan Vakti Pro Lite,Scratch That Logo Quiz,Drift Max City - Car Racing in City,Super Power Movie effects FX,Real Gangster Crime,Korean Food Recipes - 10k Recipes,Pocket Mystery-3minute mysteries,천자문 1000자 암기카드

Total creative ads during the time period : 16,486

Duration : 2,242

Popularity : 2,555,625

2. Facebook’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Facebook in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Facebook in the recent period. As of 2020-09-07, among the Facebook‘s ad creative, the Html category’s proportion is 29.91%, Video category’s proportion is 55.13%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 13.25%, Carousel category’s proportion is 1.71%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Facebook’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 99.88%,

YouTube’s proportion is 0.12%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Facebook‘s network with the most ads is Google Ads(Admob) and its proportion is 98.29%.

3. Top 3 Ad Creative Analysis of Facebook

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Facebook. We can see some advertising trends.

Top 1 Ad Creative of Facebook

Ad Details :

Headline :Like, laugh, love on Facebook

Text :Connect with friends and other people you know. Share and express what matters to you.

Top 2 Ad Creative of Facebook

Ad Details :

Headline :Gosta, adora, ri no Facebook

Text :Descarrega o Facebook e vem rir-te com velhos amigos de todo o mundo.

Top 3 Ad Creative of Facebook

Ad Details :

Headline :Like, laugh, love on Facebook

Text :Download Facebook and come laugh with your old friends from around the world.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 224 283 232
Popularity 999 999 999
Dimensions 640 x 360 360 x 360 480 x 720
Creative Type Video Video Video
Network Google Ads(Admob) Google Ads(Admob) Google Ads(Admob)
Related Ads 1 1 1
Countries United Kingdom,United States,Australia,Canada Portugal,Angola,Brazil United Kingdom,Australia,United States,Canada
Language English Portuguese English

Through the above analysis, we can see that the most effective channel for Facebook in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free Facebook’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Facebook, you can click the app name below to view related reports.