Figgo Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Figgo's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Figgo.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Figgo
App Name : Figgo
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Nueraly Labs
Publisher : Instagram,YouCam Nails - Manicure Salon for Custom Nail Art,Xender - Share Music&Video,Status Saver,Transfer,Treehouse Table,TalkU Free Calls +Free Texting +International Call
Total creative ads during the time period : 388
Duration : 851
Popularity : 37,053
Check ASO Keywords of Figgo
2. Figgo’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Figgo in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Figgo in the recent period. As of 2020-09-02, among the Figgo‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 94.59%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 5.41%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-02, Figgo's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 26.46%,
Messenger's proportion is 26.46%,
Audience Network's proportion is 13.75%,
's proportion is .
In the date of 2020-09-02, Figgo‘s network with the most ads is Facebook and its proportion is 29.73%.
3. Top 3 Ad Creative Analysis of Figgo
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Figgo. We can see some advertising trends.
Top 1 Ad Creative of Figgo
Ad Details ：
Headline ：¡La forma inteligente de pedir Gas!
Text ：
Top 2 Ad Creative of Figgo
Ad Details ：
Headline ：¡La forma inteligente de pedir Gas!
Text ：
Top 3 Ad Creative of Figgo
Ad Details ：
Headline ：¡La forma inteligente de pedir Gas!
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 74 | 69 | 69 |
| Popularity | 544 | 492 | 488 |
| Dimensions | 320 x 400 | 320 x 400 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Mexico | Mexico | Mexico |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Figgo in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Figgo's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Figgo, you can click the app name below to view related reports, or you can find more info in ASOTools.