Heelix Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Heelix’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Heelix.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Heelix

App Name : Heelix

Logo

Heelix-SocialPeta

OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : Winning Online Group Pty Ltd

Publisher : Video Editor with Music Star

Total creative ads during the time period : 36

Duration : 181

Popularity : 5,004

2. Heelix’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Heelix in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Heelix in the recent period. As of 2020-09-07, among the Heelix‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 85.71%, Carousel category’s proportion is 14.29%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Heelix’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 43.12%,

Audience Network’s proportion is 31.35%,

Instagram’s proportion is 12.76%,

Messenger’s proportion is 12.76%,

’s proportion is .

In the date of 2020-09-07, Heelix‘s network with the most ads is Facebook and its proportion is 35.71%.

3. Top 3 Ad Creative Analysis of Heelix

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Heelix. We can see some advertising trends.

Top 1 Ad Creative of Heelix

Ad Details :

Headline :💥Powered by neuroscience for powerful insights

Text :backed by science — human at heart 💙

Top 2 Ad Creative of Heelix

Ad Details :

Headline :💥Powered by neuroscience for powerful insights

Text :backed by science — human at heart 💙

Top 3 Ad Creative of Heelix

Ad Details :

Headline :Employee engagement: how much is it costing you?

Text :“Clients don’t come first, employees come first. If you take care of your employees, they’ll take care of the clients.” 

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 147 147 59
Popularity 448 439 399
Dimensions 400 x 224 400 x 224 1030 x 560
Creative Type Video Video Image
Network Instagram Messenger Audience Network
Related Ads 5 5 1
Countries United States,Australia Australia,United States United States,New Zealand,Australia
Language NA NA English

Through the above analysis, we can see that the most effective channel for Heelix in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free Heelix’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Heelix, you can click the app name below to view related reports.