Filmtools Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Filmtools's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Filmtools.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Filmtools
App Name : Filmtools
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Pro Video Coalition
Publisher : Instagram,Facebook,BeautyPlus - Best Selfie Cam & Easy Photo Editor,7 Minute Workout,30 Day Fitness Challenge - Workout at Home,Video Maker
Total creative ads during the time period : 261
Duration : 637
Popularity : 25,334
Check ASO Keywords of Filmtools
2. Filmtools’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Filmtools in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Filmtools in the recent period. As of 2021-03-14, among the Filmtools‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 16.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 33.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Filmtools's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-14, Filmtools‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Filmtools
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Filmtools. We can see some advertising trends.
Top 1 Ad Creative of Filmtools
Ad Details ：
Headline ：Destination for all Your Filming Equipment
Text ：Hollywood's trusted source for camera, lighting, grip, electrical, sound & expendable supplies. Free shipping on orders $50+
Top 2 Ad Creative of Filmtools
Ad Details ：
Headline ：Destination for all Your Filming Equipments
Text ：Discover Hollywood's source for motion picture and digital video equipment, including grip and lighting equipment to expendables. Free shipping on orders $50+
Top 3 Ad Creative of Filmtools
Ad Details ：
Headline ：Destination for all Your Filming Equipment
Text ：Hollywood's trusted source for camera, lighting, grip, electrical, sound & expendable supplies. Free shipping on orders $50+
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 64 | 64 | 64 |
| Popularity | 426 | 426 | 424 |
| Dimensions | 600 x 600 | 400 x 400 | 600 x 600 |
| Creative Type | Image | Video | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Filmtools in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Filmtools's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Filmtools, you can click the app name below to view related reports, or you can find more info in ASOTools.