FLO Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the FLO's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps FLO.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of FLO
App Name : FLO
Logo：
OS : Android
Network : Audience Network,Facebook,Google Ads(Admob)
Developer : Flo Mağazacılık ve Pazarlama A.Ş.
Publisher : Korean Food Recipes - 10k Recipes,YouCam Nails - Manicure Salon for Custom Nail Art,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Treehouse Table,AirBrush: Easy Photo Editor,BeSoccer - Soccer Live Score,USA Weather forecast,Light Bible: Daily Verses, Prayer, Audio Bible,WomanLog Period Tracker & Calendar
Total creative ads during the time period : 10,000
Duration : 1,222
Popularity : 3,501,277
Check ASO Keywords of FLO
2. FLO’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser FLO in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of FLO in the recent period. As of 2021-03-15, among the FLO‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, FLO's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.03%,
Instagram's proportion is 25.03%,
Messenger's proportion is 25.03%,
Facebook's proportion is 24.92%,
's proportion is .
In the date of 2021-03-15, FLO‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of FLO
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of FLO. We can see some advertising trends.
Top 1 Ad Creative of FLO
Ad Details ：
Headline ：Keds Kadın Lacivert Omuz Çantası 13Y72L A Modeli
Text ：İlgilendiğin Ürünler Avantajlı Fiyatlarla instreet.com.tr 'de Seni Bekliyor! Fırsatı Kaçırma!
Top 2 Ad Creative of FLO
Ad Details ：
Headline ：Nike Erkek Siyah Fitness Ayakkabısı T-Lite Xi Modeli
Text ：Flo'da App30 Kodu ile 150TL ve üzeri Alışverişlerinde Geçerli 30TL İndirimi Kaçırma!
Top 3 Ad Creative of FLO
Ad Details ：
Headline ：Eastpak Unisex Gri Sırt Çantası Padded Pak'r Modeli
Text ：FLO Uygulamasını İndir, App30 Kodu ile 150TL ve üzeri Alışverişlerinde Geçerli 30TL İndirimi Kaçırma!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 280 | 276 | 277 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 7 | 8 |
| Countries | Ireland,Germany,Belgium,Poland,India,Russia,United Kingdom,Brazil,France,Austria,Mexico,Italy,Spain,Switzerland,Turkey,Argentina | Turkey | Turkey,Ukraine,Uzbekistan,India,Egypt,Austria,Cyprus,Netherlands,Albania,Chad,Libyan Arab Jm,Kosovo,Tunisia,France,Cameroon,Nigeria,Ghana,Colombia,Kirghizia,Iraq |
| Language | Turkish | Turkish | Turkish |
Through the above analysis, we can see that the most effective channel for FLO in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free FLO's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to FLO, you can click the app name below to view related reports, or you can find more info in ASOTools.