Nextdoor: Local Neighborhood Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Nextdoor: Local Neighborhood's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Nextdoor: Local Neighborhood.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Nextdoor: Local Neighborhood
App Name : Nextdoor: Local Neighborhood
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Audience Network
Developer : Nextdoor
Publisher : Instagram,TopBuzz: Notícias,Vídeos, GIFs,塔罗占卜 - 准到你不信,Fotor - Photo Editor&Collage,逗小猴开心找忍者3 - 我的天天找茬世界,4x4 Mountain Racer
Total creative ads during the time period : 7,829
Duration : 1,702
Popularity : 486,645
Check ASO Keywords of Nextdoor: Local Neighborhood
2. Nextdoor: Local Neighborhood’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Nextdoor: Local Neighborhood in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Nextdoor: Local Neighborhood in the recent period. As of 2021-03-15, among the Nextdoor: Local Neighborhood‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Nextdoor: Local Neighborhood's the proportion of networks impressions are placed like this:
Instagram's proportion is 27.38%,
Facebook's proportion is 27.35%,
Messenger's proportion is 22.66%,
Audience Network's proportion is 22.61%,
's proportion is .
In the date of 2021-03-15, Nextdoor: Local Neighborhood‘s network with the most ads is Facebook and its proportion is 25.33%.
3. Top 3 Ad Creative Analysis of Nextdoor: Local Neighborhood
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Nextdoor: Local Neighborhood. We can see some advertising trends.
Top 1 Ad Creative of Nextdoor: Local Neighborhood
Ad Details ：
Headline ：Get Started on Nextdoor
Text ：Download the free Nextdoor app to learn how neighbours in Kew are coming together and keeping in touch.
Top 2 Ad Creative of Nextdoor: Local Neighborhood
Ad Details ：
Headline ：Get Started on Nextdoor
Text ：Nextdoor is helping neighbours in Croydon keep in touch and share essential information. Download the free app today!
Top 3 Ad Creative of Nextdoor: Local Neighborhood
Ad Details ：
Headline ：Get Started on Nextdoor
Text ：Nextdoor is helping neighbours in Kew keep in touch and share essential information. Download the free app today!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 323 | 323 | 323 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1081 x 1081 | 1081 x 1081 | 1081 x 1081 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | Audience Network |
| Related Ads | 3 | 3 | 3 |
| Countries | Australia | Australia | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Nextdoor: Local Neighborhood in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Nextdoor: Local Neighborhood's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Nextdoor: Local Neighborhood, you can click the app name below to view related reports, or you can find more info in ASOTools.