Lensa: Photo Editing Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lensa: Photo Editing's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lensa: Photo Editing.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lensa: Photo Editing
App Name : Lensa: Photo Editing
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Prisma labs, inc.
Publisher : Instagram,Facebook,Glamour Me Girl,برنامج تركيب الصور مع اشكال متنوعة,Pastel Stamp by PhotoUp,My Tiny Bear ◆ A pet in your pocket! Cute and Free game!
Total creative ads during the time period : 5,474
Duration : 651
Popularity : 455,760
Check ASO Keywords of Lensa: Photo Editing
2. Lensa: Photo Editing’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lensa: Photo Editing in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lensa: Photo Editing in the recent period. As of 2021-03-15, among the Lensa: Photo Editing‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Lensa: Photo Editing's the proportion of networks impressions are placed like this:
Instagram's proportion is 41.61%,
Facebook's proportion is 37.66%,
Messenger's proportion is 10.38%,
Audience Network's proportion is 10.35%,
's proportion is .
In the date of 2021-03-15, Lensa: Photo Editing‘s network with the most ads is Instagram and its proportion is 39.42%.
3. Top 3 Ad Creative Analysis of Lensa: Photo Editing
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lensa: Photo Editing. We can see some advertising trends.
Top 1 Ad Creative of Lensa: Photo Editing
Ad Details ：
Headline ：Perfect photos in a matter of seconds!🤳
Text ：Lensa is the best photo app for selfies. It automates editing process allowing you to make perfect pictures in a matter of seconds. Perfect, but natural: Lensa removes blemishes automatically! It clears the skin and smoothes it’s tone while saving a natural look and texture. – Add accent to y...
Top 2 Ad Creative of Lensa: Photo Editing
Ad Details ：
Headline ：Perfect selfies in a matter of seconds!🤳
Text ：Lensa is the best photo app for selfies. It automates editing process allowing you to make perfect pictures in a matter of seconds. Perfect, but natural: Lensa removes blemishes automatically! It clears the skin and smoothes it’s tone while saving a natural look and texture. – Add accent to y...
Top 3 Ad Creative of Lensa: Photo Editing
Ad Details ：
Headline ：Lensa: Photo Editor
Text ：Lensa is a brand new way of making your selfies look better, than you could have ever imagined. Forget about conventional filters and photo editing tools. We bring you the simplest, yet the most practical mobile app to date for perfecting your selfies on the go. So, if there’s anything you thin...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 296 | 330 | 171 |
| Popularity | 991 | 989 | 986 |
| Dimensions | 1272 x 1590 | 320 x 400 | 960 x 1200 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 2 | 2 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Lensa: Photo Editing in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Lensa: Photo Editing's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lensa: Photo Editing, you can click the app name below to view related reports, or you can find more info in ASOTools.