Flo My Health & Period Tracker Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Flo My Health & Period Tracker's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Flo My Health & Period Tracker.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Flo My Health & Period Tracker
App Name : Flo My Health & Period Tracker
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Messenger
Developer : FLO HEALTH, INC.
Publisher : Instagram,Facebook,Glamour Me Girl,快乐猜歌2－全新的猜歌游戏,全民学百科,Quiz for Heroes of Newerth Ultimate
Total creative ads during the time period : 6,926
Duration : 1,743
Popularity : 1,371,123
Check ASO Keywords of Flo My Health & Period Tracker
2. Flo My Health & Period Tracker’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Flo My Health & Period Tracker in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Flo My Health & Period Tracker in the recent period. As of 2021-03-15, among the Flo My Health & Period Tracker‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 84.55%, Playable Ads category's proportion is 0.0%, Image category's proportion is 12.83%, Carousel category's proportion is 2.62%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Flo My Health & Period Tracker's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.64%,
Instagram's proportion is 27.59%,
Audience Network's proportion is 21.41%,
Messenger's proportion is 21.36%,
's proportion is .
In the date of 2021-03-15, Flo My Health & Period Tracker‘s network with the most ads is Facebook and its proportion is 25.39%.
3. Top 3 Ad Creative Analysis of Flo My Health & Period Tracker
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Flo My Health & Period Tracker. We can see some advertising trends.
Top 1 Ad Creative of Flo My Health & Period Tracker
Ad Details ：
Headline ：Used by over 100 million women
Text ：👉 Learn more about your health
Top 2 Ad Creative of Flo My Health & Period Tracker
Ad Details ：
Headline ：
Text ：✅ Period tracker and ovulation calendar
✅ Easy-To-Use
✅ Daily health insights
Top 3 Ad Creative of Flo My Health & Period Tracker
Ad Details ：
Headline ：超1亿女性使用Flo
Text ：👉 Bau keputihan? Apa artinya
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 238 | 351 | 251 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 320 x 400 | 1024 x 1280 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Australia,Canada,United Kingdom | Korea,Cocos (Keeling) Islands,Australia,United States,Guinea,Lesotho,Georgia,Nepal,United Kingdom,Kuwait,Mexico,Thailand,Sint Maarten,Canada,Honduras,Uruguay,Finland,Sri Lanka | Spain,Korea,United States,Luxembourg,Italy,Chile,Poland,Canada,India,France,Colombia,Israel,Taiwan,Macau,Japan,Portugal |
| Language | English | English | Indonesian |
Through the above analysis, we can see that the most effective channel for Flo My Health & Period Tracker in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Flo My Health & Period Tracker's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Flo My Health & Period Tracker, you can click the app name below to view related reports, or you can find more info in ASOTools.