Project Makeover Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Project Makeover's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Project Makeover.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Project Makeover
App Name : Project Makeover
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Bubblegum Games LLC
Publisher : Instagram,Facebook,后宫2048,Jean's Boutique Friends,GulogGratis,美女饭店cafe经营游戏: cooking game
Total creative ads during the time period : 5,850
Duration : 482
Popularity : 701,433
Check ASO Keywords of Project Makeover
2. Project Makeover’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Project Makeover in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Project Makeover in the recent period. As of 2021-03-15, among the Project Makeover‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 99.74%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.26%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Project Makeover's the proportion of networks impressions are placed like this:
Facebook's proportion is 31.43%,
Audience Network's proportion is 30.4%,
Instagram's proportion is 19.36%,
Messenger's proportion is 18.38%,
Google Ads(Admob)'s proportion is 0.43%.
In the date of 2021-03-15, Project Makeover‘s network with the most ads is Facebook and its proportion is 28.5%.
3. Top 3 Ad Creative Analysis of Project Makeover
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Project Makeover. We can see some advertising trends.
Top 1 Ad Creative of Project Makeover
Ad Details ：
Headline ：😍😍Think you can do better?
Text ：New addictive 😘😘 Design & Makeover game!
Top 2 Ad Creative of Project Makeover
Ad Details ：
Headline ：Design your life
Text ：Your choice helps her makeover.
Top 3 Ad Creative of Project Makeover
Ad Details ：
Headline ：Project Makeover
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 119 | 110 | 299 |
| Popularity | 988 | 985 | 970 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 39 | 29 | 3 |
| Countries | Australia,United Kingdom,Canada,United States | New Zealand,Norway,Ireland,Switzerland,Australia,Netherlands,United States | Croatia,Canada,Norway,Australia,Netherlands |
| Language | English | English | NA |
Through the above analysis, we can see that the most effective channel for Project Makeover in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Project Makeover's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Project Makeover, you can click the app name below to view related reports, or you can find more info in ASOTools.