Spotify: Listen to new music and play podcasts Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Spotify: Listen to new music and play podcasts's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Spotify: Listen to new music and play podcasts.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Spotify: Listen to new music and play podcasts
App Name : Spotify: Listen to new music and play podcasts
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Spotify Ltd.
Publisher : Instagram,Treehouse Table,Video Collage Maker,YouCam Nails - Manicure Salon for Custom Nail Art,UC Mini-Download Video Status & Movies,AirBrush: Easy Photo Editor,Vegan Recipes - Free Vegan Food Cookbook,USA Weather forecast,Korean Food Recipes - 10k Recipes
Total creative ads during the time period : 10,000
Duration : 2,492
Popularity : 4,775,519
Check ASO Keywords of Spotify: Listen to new music and play podcasts
2. Spotify: Listen to new music and play podcasts’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Spotify: Listen to new music and play podcasts in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Spotify: Listen to new music and play podcasts in the recent period. As of 2021-03-15, among the Spotify: Listen to new music and play podcasts‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 78.95%, Playable Ads category's proportion is 0.0%, Image category's proportion is 20.3%, Carousel category's proportion is 0.75%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Spotify: Listen to new music and play podcasts's the proportion of networks impressions are placed like this:
Instagram's proportion is 31.44%,
Facebook's proportion is 27.18%,
Messenger's proportion is 25.22%,
Audience Network's proportion is 16.16%,
's proportion is .
In the date of 2021-03-15, Spotify: Listen to new music and play podcasts‘s network with the most ads is Instagram and its proportion is 48.87%.
3. Top 3 Ad Creative Analysis of Spotify: Listen to new music and play podcasts
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Spotify: Listen to new music and play podcasts. We can see some advertising trends.
Top 1 Ad Creative of Spotify: Listen to new music and play podcasts
Ad Details ：
Headline ：Dapatkan Spotify gratis
Text ：Musik dari berbagai genre dan era, semua ada di Spotify.
Top 2 Ad Creative of Spotify: Listen to new music and play podcasts
Ad Details ：
Headline ：Escúchalo
Text ：spotify.com
Top 3 Ad Creative of Spotify: Listen to new music and play podcasts
Ad Details ：
Headline ：Obtén Spotify gratis
Text ：Dale play y comienza la fiesta. Gratis en Spotify.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 334 | 8 | 6 |
| Popularity | 1,000 | 1,000 | 999 |
| Dimensions | 800 x 800 | 1920 x 1080 | 720 x 720 |
| Creative Type | Image | Video | Image |
| Network | YouTube | ||
| Related Ads | 3 | 1 | 1 |
| Countries | Thailand,Sweden,Brazil,Vietnam,Denmark,Indonesia,United Kingdom,Spain,Singapore,Portugal,Argentina,Netherlands,Belgium,Chile,Norway | Chile | Venezuela,Argentina,Colombia,Mexico,United States,Peru |
| Language | Indonesian | NA | Spanish |
Through the above analysis, we can see that the most effective channel for Spotify: Listen to new music and play podcasts in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Spotify: Listen to new music and play podcasts's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Spotify: Listen to new music and play podcasts, you can click the app name below to view related reports, or you can find more info in ASOTools.