Pencil Sketch Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pencil Sketch's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pencil Sketch.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pencil Sketch
App Name : Pencil Sketch
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Dumpling Sandwich Software Inc.
Publisher : Text Free: WiFi Calling App ,Selfie - Enstyle,Instagram,Treehouse Table,Ameba,USA Weather forecast,SHAREit - Transfer & Share,YouCam Nails - Manicure Salon for Custom Nail Art,30 Day Fitness Challenge - Workout at Home
Total creative ads during the time period : 2,341
Duration : 1,461
Popularity : 777,759
Check ASO Keywords of Pencil Sketch
2. Pencil Sketch’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pencil Sketch in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pencil Sketch in the recent period. As of 2021-03-15, among the Pencil Sketch‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 96.67%, Carousel category's proportion is 3.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Pencil Sketch's the proportion of networks impressions are placed like this:
Facebook's proportion is 74.54%,
Instagram's proportion is 8.5%,
Messenger's proportion is 8.49%,
Audience Network's proportion is 8.47%,
's proportion is .
In the date of 2021-03-15, Pencil Sketch‘s network with the most ads is Facebook and its proportion is 45.0%.
3. Top 3 Ad Creative Analysis of Pencil Sketch
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pencil Sketch. We can see some advertising trends.
Top 1 Ad Creative of Pencil Sketch
Ad Details ：
Headline ：Phác họa Bút chì
Text ：
Top 2 Ad Creative of Pencil Sketch
Ad Details ：
Headline ：Desenho a Lápis
Text ：Crie uma verdadeira obra de arte e ninguém vai saber como você fez isto
Top 3 Ad Creative of Pencil Sketch
Ad Details ：
Headline ：Sketsa Pensil
Text ：Tambahkan dimensi baru pada fotografi potret dengan mengubahnya menjadi gambar sketsa pensil!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 111 | 254 | 254 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 640 x 753 | 640 x 798 | |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 15 | 3 | 1 |
| Countries | Vietnam,Brazil,Bangladesh,Iraq,Jordan,Indonesia,Turkey,Taiwan,Saudi Arabia,United Arab Emirates,Kuwait,Hong Kong,Oman,Macau,Qatar,Thailand,Philippines,Malaysia,Korea,Lebanon | Myanmar,Pakistan,United Arab Emirates,Faroe Islands,Cyprus,Tajikistan,Luxembourg,Japan,Iraq,Georgia,Saudi Arabia,Russia,Laos,Mongolia,Azerbaijan,Lebanon,Monaco,Liechtenstein,India | Georgia,Luxembourg,Bangladesh,Laos,Saudi Arabia,Tajikistan,Turkey,Nepal,Russia,Azerbaijan,Iraq,Cyprus,Kirghizia,Portugal,Monaco,Myanmar,Japan,Malaysia,Palestine |
| Language | Vietnamese | Portuguese | Indonesian |
Through the above analysis, we can see that the most effective channel for Pencil Sketch in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Pencil Sketch's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pencil Sketch, you can click the app name below to view related reports, or you can find more info in ASOTools.