齐家 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 齐家's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 齐家.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 齐家
App Name : 齐家
Logo：
OS : Android
Network : 百度,腾讯社交广告（广点通）,百度贴吧
Developer : 上海齐家网信息科技股份有限公司
Publisher : 百度,百度,QQ浏览器 - 腾讯王卡，全网免流量,天天快报-年度成长最快的个性阅读智能推荐资讯软件,铃声多多,腾讯新闻,东方头条-个性化新闻阅读平台
Total creative ads during the time period : 10,000
Duration : 1,911
Popularity : 4,838,262
Check ASO Keywords of 齐家
2. 齐家’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 齐家 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 齐家 in the recent period. As of 2021-03-11, among the 齐家‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 7.41%, Playable Ads category's proportion is 0.0%, Image category's proportion is 92.59%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 齐家's the proportion of networks impressions are placed like this:
百度's proportion is 46.36%,
车来了's proportion is 1.76%,
百度贴吧's proportion is 0.13%,
vivo浏览器's proportion is 0.08%,
UC头条's proportion is 0.01%.
In the date of 2021-03-11, 齐家‘s network with the most ads is 百度 and its proportion is 42.96%.
3. Top 3 Ad Creative Analysis of 齐家
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 齐家. We can see some advertising trends.
Top 1 Ad Creative of 齐家
Ad Details ：
Headline ：快来算算你家装修需要花多少
Text ：
Top 2 Ad Creative of 齐家
Ad Details ：
Headline ：免费设计，面积小也能装豪宅
Text ：
Top 3 Ad Creative of 齐家
Ad Details ：
Headline ：快来算算你家装修需要花多少
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 265 | 257 | 267 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 580 x 234 | 580 x 234 | 580 x 234 |
| Creative Type | Image | Image | Image |
| Network | 搜狐新闻 | 搜狐新闻 | 搜狐新闻 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 齐家 in recent advertising is 搜狐新闻, and the main creative type is Image.
In conclusion: The above is a free 齐家's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 齐家, you can click the app name below to view related reports, or you can find more info in ASOTools.