抖音 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 抖音's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 抖音.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 抖音
App Name : 抖音
Logo：
OS : iOS
Network : 腾讯社交广告（广点通）,头条穿山甲,今日头条
Developer : Beijing Microlive Vision Technology Co., Ltd
Publisher : 弹来弹趣,今日头条,360手机助手
Total creative ads during the time period : 10,000
Duration : 1,423
Popularity : 874,885
Check ASO Keywords of 抖音
2. 抖音’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 抖音 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 抖音 in the recent period. As of 2021-03-11, among the 抖音‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 30.45%, Playable Ads category's proportion is 0.0%, Image category's proportion is 69.55%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 抖音's the proportion of networks impressions are placed like this:
头条穿山甲's proportion is 29.65%,
腾讯社交广告（广点通）'s proportion is 29.11%,
今日头条's proportion is 5.76%,
网易新闻's proportion is 3.49%,
一点资讯's proportion is 1.69%.
In the date of 2021-03-11, 抖音‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 36.48%.
3. Top 3 Ad Creative Analysis of 抖音
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 抖音. We can see some advertising trends.
Top 1 Ad Creative of 抖音
Ad Details ：
Headline ：抖音极速版
Text ：来抖音极速版，许新年心愿，领新年红包！
Top 2 Ad Creative of 抖音
Ad Details ：
Headline ：抖音短视频
Text ：
Top 3 Ad Creative of 抖音
Ad Details ：
Headline ：赶快打开抖音，想看什么随便搜，全部免费
Text ：赶快打开抖音，想看什么随便搜，全部免费
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 296 | 210 | 261 |
| Popularity | 983 | 976 | 958 |
| Dimensions | 1200 x 627 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | 金山联盟 | 一点资讯 | WIFI万能钥匙 |
| Related Ads | 2 | 2 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 抖音 in recent advertising is 金山联盟, and the main creative type is Image.
In conclusion: The above is a free 抖音's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 抖音, you can click the app name below to view related reports, or you can find more info in ASOTools.