Floryday - Shopping & Fashion Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Floryday - Shopping & Fashion's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Floryday - Shopping & Fashion.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Floryday - Shopping & Fashion
App Name : Floryday - Shopping & Fashion
Logo：
OS : iOS
Network : Facebook,Audience Network,Google Ads(Admob)
Developer : ZC HOLDING (HK) LIMITED
Publisher : Instagram,Fotor - Photo Editor&Collage,GulogGratis,Facebook,Korean Food Recipes - 10k Recipes,MakeupPlus - Virtual Makeup
Total creative ads during the time period : 10,000
Duration : 1,178
Popularity : 7,774,357
Check ASO Keywords of Floryday - Shopping & Fashion
2. Floryday - Shopping & Fashion’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Floryday - Shopping & Fashion in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Floryday - Shopping & Fashion in the recent period. As of 2021-03-15, among the Floryday - Shopping & Fashion‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 5.88%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 94.12%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Floryday - Shopping & Fashion's the proportion of networks impressions are placed like this:
Facebook's proportion is 78.71%,
Instagram's proportion is 10.52%,
Google Ads(Admob)'s proportion is 6.91%,
Audience Network's proportion is 1.93%,
Messenger's proportion is 1.93%.
In the date of 2021-03-15, Floryday - Shopping & Fashion‘s network with the most ads is Instagram and its proportion is 29.41%.
3. Top 3 Ad Creative Analysis of Floryday - Shopping & Fashion
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Floryday - Shopping & Fashion. We can see some advertising trends.
Top 1 Ad Creative of Floryday - Shopping & Fashion
Ad Details ：
Headline ：Cerca Abiti Eleganti Taglie Forti
Text ：Abiti Eleganti Taglie Forti ✨👗
◉ Offerta Speciale
◉ Tutte le promozioni disponibili
Top 2 Ad Creative of Floryday - Shopping & Fashion
Ad Details ：
Headline ：Cerca Abiti Eleganti Taglie Forti
Text ：Abiti Eleganti Taglie Forti ✨👗
◉ Offerta Speciale
◉ Tutte le promozioni disponibili
Top 3 Ad Creative of Floryday - Shopping & Fashion
Ad Details ：
Headline ：Cerca Abiti Eleganti Taglie Forti
Text ：Abiti Eleganti Taglie Forti ✨👗
◉ Offerta Speciale
◉ Tutte le promozioni disponibili
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 226 | 226 | 226 |
| Popularity | 998 | 998 | 997 |
| Dimensions | 1000 x 667 | 1000 x 667 | 1000 x 667 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | France,Spain,Germany,Italy,United Kingdom | Germany,Spain,France,Italy,United Kingdom | France,Spain,Germany,Italy,United Kingdom |
| Language | Italian | Italian | Italian |
Through the above analysis, we can see that the most effective channel for Floryday - Shopping & Fashion in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Floryday - Shopping & Fashion's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Floryday - Shopping & Fashion, you can click the app name below to view related reports, or you can find more info in ASOTools.