FocusMe Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the FocusMe's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps FocusMe.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of FocusMe
App Name : FocusMe
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : FocusMe Inc
Publisher : Instagram
Total creative ads during the time period : 24
Duration : 120
Popularity : 2,307
Check ASO Keywords of FocusMe
2. FocusMe’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser FocusMe in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of FocusMe in the recent period. As of 2020-11-10, among the FocusMe‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-11-10, FocusMe's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2020-11-10, FocusMe‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of FocusMe
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of FocusMe. We can see some advertising trends.
Top 1 Ad Creative of FocusMe
Ad Details ：
Headline ：27 Productivity-Increasing Mind Hacks to Get Work Done While Stuck at Home
Text ：Crack the whip on your mind for better work and study results. Getting productive is about setting up the right frameworks. Learn more at http://FocusMe.com.
Top 2 Ad Creative of FocusMe
Ad Details ：
Headline ：
Text ：Stamp out procrastination once and for all and get productive. Free 30-day trial. No credit card required.
Top 3 Ad Creative of FocusMe
Ad Details ：
Headline ：
Text ：Stamp out procrastination once and for all and get productive. Free 30-day trial. No credit card required.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 41 | 41 |
| Popularity | 266 | 214 | 213 |
| Dimensions | 720 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,Australia,United States,United Kingdom | Canada,Australia,United Kingdom,United States,New Zealand | New Zealand,United States,Australia,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for FocusMe in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free FocusMe's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to FocusMe, you can click the app name below to view related reports, or you can find more info in ASOTools.