Atlantic City Electric Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Atlantic City Electric's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Atlantic City Electric.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Atlantic City Electric
App Name : Atlantic City Electric
Logo：
OS : iOS
Network : Instagram,Facebook
Developer : An Exelon Corporation
Publisher : Instagram
Total creative ads during the time period : 17
Duration : 112
Popularity : 5,058
Check ASO Keywords of Atlantic City Electric
2. Atlantic City Electric’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Atlantic City Electric in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Atlantic City Electric in the recent period. As of 2020-11-24, among the Atlantic City Electric‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-11-24, Atlantic City Electric's the proportion of networks impressions are placed like this:
Instagram's proportion is 57.98%,
Facebook's proportion is 42.02%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-11-24, Atlantic City Electric‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Atlantic City Electric
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Atlantic City Electric. We can see some advertising trends.
Top 1 Ad Creative of Atlantic City Electric
Ad Details ：
Headline ：
Text ：Storms can be scary for our four-legged friends. What’s going in your pet’s storm bag?
Top 2 Ad Creative of Atlantic City Electric
Ad Details ：
Headline ：
Text ：Get storm ready. Pack a bag with everything your family needs. What’s going in your storm bag?
Top 3 Ad Creative of Atlantic City Electric
Ad Details ：
Headline ：
Text ：During storm season, you should be prepared for a stay in the great indoors. What’s going in your storm bag?
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 111 | 111 | 64 |
| Popularity | 803 | 801 | 392 |
| Dimensions | 224 x 400 | 224 x 400 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Atlantic City Electric in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Atlantic City Electric's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Atlantic City Electric, you can click the app name below to view related reports, or you can find more info in ASOTools.