Folio: Mobile Wallet, Digital Card & ID Scanner Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Folio: Mobile Wallet, Digital Card & ID Scanner's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Folio: Mobile Wallet, Digital Card & ID Scanner.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Folio: Mobile Wallet, Digital Card & ID Scanner
App Name : Folio: Mobile Wallet, Digital Card & ID Scanner
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Audience Network
Developer : Folio Technologies
Publisher : Instagram,Coloring Book - Kids Paint,Lyrical Video Songs Status,Facebook,Vending Machine games,Kids Activities 2
Total creative ads during the time period : 139
Duration : 640
Popularity : 19,039
Check ASO Keywords of Folio: Mobile Wallet, Digital Card & ID Scanner
2. Folio: Mobile Wallet, Digital Card & ID Scanner’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Folio: Mobile Wallet, Digital Card & ID Scanner in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Folio: Mobile Wallet, Digital Card & ID Scanner in the recent period. As of 2021-03-15, among the Folio: Mobile Wallet, Digital Card & ID Scanner‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Folio: Mobile Wallet, Digital Card & ID Scanner's the proportion of networks impressions are placed like this:
Facebook's proportion is 32.64%,
Audience Network's proportion is 22.61%,
Instagram's proportion is 22.39%,
Messenger's proportion is 22.36%,
's proportion is .
In the date of 2021-03-15, Folio: Mobile Wallet, Digital Card & ID Scanner‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Folio: Mobile Wallet, Digital Card & ID Scanner
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Folio: Mobile Wallet, Digital Card & ID Scanner. We can see some advertising trends.
Top 1 Ad Creative of Folio: Mobile Wallet, Digital Card & ID Scanner
Ad Details ：
Headline ：A secure digital wallet.
Text ：Life
Top 2 Ad Creative of Folio: Mobile Wallet, Digital Card & ID Scanner
Ad Details ：
Headline ：A secure digital wallet.
Text ：Life
Top 3 Ad Creative of Folio: Mobile Wallet, Digital Card & ID Scanner
Ad Details ：
Headline ：All your cards in one place!
Text ："82 percent globally view contactless as the cleaner way to pay!" Source: Mastercard 💳
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 269 | 257 | 78 |
| Popularity | 961 | 949 | 565 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1080 x 1080 |
| Creative Type | Video | Video | Image |
| Network | Google Ads(Admob) | Google Ads(Admob) | Audience Network |
| Related Ads | 2 | 2 | 1 |
| Countries | Austria,Liechtenstein,Germany | Austria,Liechtenstein,Germany | Australia |
| Language | German | German | English |
Through the above analysis, we can see that the most effective channel for Folio: Mobile Wallet, Digital Card & ID Scanner in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Folio: Mobile Wallet, Digital Card & ID Scanner's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Folio: Mobile Wallet, Digital Card & ID Scanner, you can click the app name below to view related reports, or you can find more info in ASOTools.