Foodnome Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Foodnome's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Foodnome.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Foodnome
App Name : Foodnome
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Foodnome
Publisher : Instagram,Facebook
Total creative ads during the time period : 568
Duration : 90
Popularity : 65,403
Check ASO Keywords of Foodnome
2. Foodnome’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Foodnome in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Foodnome in the recent period. As of 2021-03-15, among the Foodnome‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Foodnome's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.06%,
Instagram's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Messenger's proportion is 24.95%,
's proportion is .
In the date of 2021-03-15, Foodnome‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Foodnome
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Foodnome. We can see some advertising trends.
Top 1 Ad Creative of Foodnome
Ad Details ：
Headline ：Authentic Puerto Rican Cuisine
Text ：Chef Santos Cruz served as a chef at UC Riverside's Dining Commons for 8 years, before he was laid off due to COVID. His new home restaurant Jive Puerto Rican is the culmination of a lifetime of passion for food—and it's helping him get back on his feet! "When I was a kid my mom was revered for the Puerto Rican food she would serve at weddings and social gatherings. I have been chosen to pass on these traditional flavors, textures, and love." - Chef Santos Chef Santos's amazing Puerto Rican menu is available for curbside pickup in Riverside 😋 See the full menu & place your order on Foodnome!
Top 2 Ad Creative of Foodnome
Ad Details ：
Headline ：Authentic Puerto Rican Cuisine
Text ：Chef Santos Cruz served as a chef at UC Riverside's Dining Commons for 8 years, before he was laid off due to COVID. His new home restaurant Jive Puerto Rican is the culmination of a lifetime of passion for food—and it's helping him get back on his feet! "When I was a kid my mom was revered for the Puerto Rican food she would serve at weddings and social gatherings. I have been chosen to pass on these traditional flavors, textures, and love." - Chef Santos Chef Santos's amazing Puerto Rican menu is available for curbside pickup in Riverside 😋 See the full menu & place your order on Foodnome!
Top 3 Ad Creative of Foodnome
Ad Details ：
Headline ：Authentic Puerto Rican Cuisine
Text ：Chef Santos Cruz served as a chef at UC Riverside's Dining Commons for 8 years, before he was laid off due to COVID. His new home restaurant Jive Puerto Rican is the culmination of a lifetime of passion for food—and it's helping him get back on his feet! "When I was a kid my mom was revered for the Puerto Rican food she would serve at weddings and social gatherings. I have been chosen to pass on these traditional flavors, textures, and love." - Chef Santos Chef Santos's amazing Puerto Rican menu is available for curbside pickup in Riverside 😋 See the full menu & place your order on Foodnome!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 86 | 86 | 86 |
| Popularity | 624 | 624 | 623 |
| Dimensions | 600 x 314 | 600 x 314 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Foodnome in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Foodnome's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Foodnome, you can click the app name below to view related reports, or you can find more info in ASOTools.